This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
SanMar, one of the largest shirt manufacturers in the US, just got into the eco-friendly apparel game in a big way.
The SanMar green site at http://www.sanmar.com/Green.html boasts 27 items, many that are eco-friendly versions of their very popular Port Authority band.
Port Authority is normally ranked #1 or #2 in the promotional market industry for sales. It is the shirt most Proforma offices recommend to clients.
SanMar also is offering bamboo shirts but as yet does not seem to have a product to go up against the e.c.o. Fleece items from AshCity, however I suspect they will come out with something to compete in this area.
AshCity offers in-house embroidery services. SanMar does not (of course Proforma Green can embroider any item from any supplier).
What does all this mean for the Ecopreneurist? Continue reading
Adventures in Green Marketing 