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Spector 2022 Feels Good Catalog

29 Mar

The Spector 2022 Feels Good Catalog has been published online.

This is a full catalog of the sustainable and recycled products in the Spector line.

Notebooks, drinkware, pens, backpacks, desk item, the Spector 2022 Feels Good Catalog has a little bit of everything.

If you are interested in this product to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

Sustainability Is Here to Stay

15 Mar

{Originally Published by Koozie Group}

The buzzwords are everywhere – go green, eco-conscious, environmentally friendly – and with good reason. A survey conducted ahead of the 2021 United Nations Climate Change Conference revealed that sustainability is an important purchase criterion for 61% of US consumers, with more than a third of people willing to pay a premium for such products or services. (1) Generation Z and Millennials are leading the charge, and what may have been just trendy practices several years ago are quickly becoming the norm.

The promo products industry needs to take note. A 2020 survey reported that 46% of recipients have a more favorable opinion of an advertiser who gives them environmentally friendly swag. (2)  How do you help your customers choose the right product? There are no clear-cut rules about what constitutes a “sustainable” product, and items with a green stance can fall into several buckets. Using the tried-and-true framework of the 3 Rs – Reduce, Reuse, Recycle – provides one way to explore Earth-friendly features of some common promotional products.

Reduce

Reducing environmental impact is one key component of sustainability. There are several ways to achieve this goal, including choosing products made of raw materials that have a smaller eco-footprint.

The Cork Yoga Mat Item #41207 provides a cushiony and nonslip surface for doing daily downward dogs.

Some raw materials are inherently “green.” Take cork, for example, which comes from the bark of the cork oak tree. Harvesting does not harm the tree, and actually allows it to absorb more carbon dioxide. Cork forests are biodiverse places, providing a home to more species per square meter than even the Amazon rainforest. Add in the fact that almost all cork items can be recycled, and this durable material rates near the top on the sustainability scale. (3) Other good contenders for low-impact natural components include jute and bamboo.

Sometimes it’s not the raw material itself but the way it’s processed that raises environmental concerns. Paper, for example, is made from a renewable source. However, harvesting practices can make its production unsustainable. In these cases, it’s not uncommon for independent organizations to step in and administer a certification process that identifies responsibly produced materials. With the legwork done, buyers can be assured that an item and/or its components were produced in a responsible way. 

Certification from the Sustainable Forestry Initiative® (SFI®) or Forest Stewardship Council® (FSC®) is the gold standard in the forestry industry. Three Koozie Group facilities earned these designations in 2021, and we’ve upgraded to either SFI®- or FSC®-certified source stock paper in most of our calendars along with our Souvenir® Sticky Note™ pads and Souvenir® scratch pad products. It’s our way of making sure it’s easy to find products with a recognized sustainability stance.

Reuse

Another simple way to reduce consumption and waste is to replace disposable products with a reusable equivalent. Some longstanding best sellers in the promo industry check this box. It’s worth pointing out their potential benefits to customers who are searching for eco-friendly choices.

Drinkware

Americans use an estimated 120 billion disposable cups every year, and most single-use cups are made of hard-to-recycle materials. One person using a reusable mug or tumbler for a year’s worth of morning joe could save up to 281 gallons of water, 16 pounds of solid waste, and 1 tree from being chopped down. (4) If end users need further convincing, tumblers with double-wall insulation will keep both hot and cold brews at just the right temperature for hours. That’s a win-win solution.

Drinkware Case Study

A local coffee shop wanted to phase out the use of disposable cups. They purchased the Koozie® Triple Vacuum Tumbler in both the 13 oz. and 16 oz. sizes to add to their retail offerings. Customers received 50¢ off their order every time they brought in their Triple; loaner tumblers were available, with a deposit, for when customers showed up empty-handed. By placing messaging about the environmental impact of single-use cups around the store, participation in the program steadily grew. The coffeehouse now has a goal of eliminating all disposables by the end of the year.

As a side benefit, customers fell in love with the versatility of the Koozie® Triple Vacuum Tumbler. They loved its 3-in-1 design, which means it can function as a cup, tumbler, or bottle/can cooler. Word got around, and the coffee shop saw sales of the tumbler to non-regulars grow by 20%.

Bags

On average, a single American uses one plastic bag each day of the year. This habit has several devastating effects on the environment. In fact, experts predict that there will be more plastic than fish in the ocean by 2050 without changes to current behavior. (5)

Jute Grocery Tote Item #15655
Make a trip to the grocery store or farmers market easier with this tote that features shoulder-length cotton handles.

Before the pandemic, a growing number of states and municipalities were passing bans on single-use plastic bags. Some of those efforts were put on hold over the past two years, but action around eliminating throwaway bags is heating up again. (6) These laws are likely to spur additional demand for reusable bags both as promotional merch and giveaways. Taking it one step further, choosing totes and market-sized coolers made of either natural fibers or recycled materials can up the sustainability factor.

Recycle

The word recycle resonates with many consumers looking to lessen their environmental impact. When it comes to paper, recycling has been around for longer than one might realize. The first paper mill in the United States opened in 1690 and used recycled linen and cotton rags in its production process. (7) Today, paper is one of the most recycled materials, with experts estimating that consumers recycle up to 70% of this everyday commodity. (8)

goingreen™ 5″ x 7″ Notebook Item #15940
Both the cover and pages of this handy journal include a minimum of 30% recycled material.

Two types of recycled paper fiber make it into new products. Pre-consumer materials are by-products of the manufacturing process but never reach an end user. Post-consumer content comes from materials collected from office and curbside recycling programs. From a sustainability standpoint, paper that contains post-consumer content is the preferred choice.

Newer to the recycled material scene is recycled PET (RPET). A growing number of companies, including iconic brands like Converse, now use this material to craft everything from high tops to swimwear to tees. The polyester fabric, made from recycled plastic containers, is equivalent in quality to polyester made from virgin material and takes 59% less energy to create. (9) A growing number of promotional products made from RPET are hitting the market, including these bags, coolers, tech gear, and writing instruments in the Koozie Group lineup. 

KAPSTON® Willow Recycled Backpack Item # 16193
Made from 71% post-consumer RPET 600D polyester that contains the equivalent of 17 (14 oz.) water bottles, this stylish backpack has a spot for all your daily essentials.

It’s time to plan your strategy for bringing eco-conscious products to your customers. Use Earth Day (April 22) to get the conversation started; then, head on over to kooziegroup.com and use the 3 Rs to find the perfect products to lessen your environmental impact.

If you are interested in this product to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

Field & Co. Fireside Eco Duffel

1 Feb

The Field & Co. Fireside Eco Duffel is a duffle that wants to get outside, go to the gym, take a weekend trip. This Recycled Polyester duffel is really ready for just about anything.

From the manufacturer, “The Field & Co. Fireside Eco Duffel is great for outdoor adventures. It features a durable tarpaulin-coated bottom along with a main material made from recycled water bottles. Adjustable straps on the front can carry a sleeping pad or other rolled items. The spacious interior pocket has a back organizational panel and custom plaid-print Field & Co. lining. It also has a zippered shoe pocket and double exterior lash tabs for attaching other necessary items via carabiner. The adjustable padded removable shoulder strap features Sherpa lining for added comfort.”

The shell of the Field & Co. Fireside Eco Duffel is constructed of 100% recycled polyester. Factory decoration methods for the Field & Co. Fireside Eco Duffel include Digital Print Transfer, Embroidery, and Digital Print Transfer via PhotoGrafixx.

Placing your logo or marketing message on a named brand like Field & Co. Fireside is always a easy way to add perceived value in the perception of the recipient.

If you are interested in this product to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

JORIS Eco Softshell Jacket

17 Nov

It is time to get your corporate wear in line with your corporate values. Most company’s do not really understand that there are 100s of stylish caps, shirts, polos, and jackets made from recycled and/or sustainable materials. And, indeed, the the cost of these clothing options have steadily been falling over the last few years.

A great example is the JORIS Eco Softshell Jacket. This jacket boasts a seemingly endless combination of both decoration locations, and decoration styles. Left Chest, right chest, full front, full back, sleeve, shoulder, rear neck, via Apparel Embroidery, Apparel Laser, Apparel Deboss, full color detail Apparel Transfer, mix and match as you wish.

The JORIS Eco Softshell Jacket itself has an outer shell of 50% Recycled polyester 50% Polyester interlock knit bonded to 70% Recycled polyester 30% Polyester jacquard fleece.

JORIS Eco Softshell Jacket comes in a number of colors, and is offered in both men’s and women’s cuts.

From the manufacturer, “The women’s Joris Eco Softshell Jacket looks out for your wellness and the planet’s. The eco-friendly Joris is made from recycled polyester, and the included No Contact Keychain in the right pocket lets you use door handles, press elevator buttons and use ATM keypads without touching them. The brushed fleece lining delivers next-level comfort, and the breathable, three-layer waterproof construction and water-repellant finish make it the perfect lightweight jacket for any weather. Shaped seams and a tapered waist on the women’s styling make for the ultimate fit. It’s even loaded with functional features, like brushed tricot lined pockets for extra comfort and zippered pockets to keep your valuables safe. Yep, the Joris has it all. One percent of all Eco sales are donated to environmental profits through a partnership with 1% For The Planet.”

So if is time to make a change to your corporate wear, might we suggest letting us design a JORIS Eco Softshell Jacket that properly reflects your corporate culture and brand.

If you are interested in this product to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

Soft 190D rPET Fodable Totoe

24 Mar

New flyer arrived from our friends at Garyline.

Take a look.

If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

Albany Bamboo Notebook with Pen

2 Feb

The Albany Bamboo Notebook with Pen is a very classic looking journal for at a decorated price under $8 eqp. With the number of screens, tablets, and smartphones we are all tied to throughout the day, our industry has seen a rise in sales of notepads over the last few years.

People seem to like the feel of writing in a real journal, and the feel of a pen on paper. For me, I tend to keep a pad on my – real – desktop, and carry one into meetings, simply because I find it quicker to make a notation.

The spiral bound Albany Bamboo Notebook with Pen is beautiful notebook, and feels good in the hand. The Albany Bamboo Notebook with Pen features a bamboo cover and recycled paper pages (80 lined writing pages). Over all size is 5 3/4″ W x 7 1/8″ H x 3/4″ D.

Imprinting for the Albany Bamboo Notebook is done by screen printing, with four pad locations possible for imprint, including the back center. Maximum imprint is up to 3 spot colors per location.

The size of the Albany Bamboo Notebook makes it a great item to mail pre-meeting. Maybe with a short hello letter, and some overview materials, providing the client a place to jot notes during your Zoom call.

If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

Plants from Pencils for Holidays

22 Oct

From Sprout email this morning.

Just one single plantable pencil can make a corporate gift stand out?

It’s true. We know it due to all the feedback we receive every year around Christmas from our company clients. Keep it coming, we love to hear from you.

It seems that both employees, partners or clients get surprised when they see the Sprout pencil. It’s such a strong conversation starter. It’s something to remember. It’s a gift that gives back.

You can customize both pencil and single card or get your order faster and choose our standard design.

Learn more about Sprout at https://sproutworld.com/

If you are interested in Sprout products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

The United States Playing Card Company

4 Feb

Do you play cards?

Have you ever really looked at a deck? For the marketing world, I like to think about a deck of cards as 52 little billboards taking your message into the world.

And who has ever tossed away a set of cards? I was in a rental cabin in Northern Virginia once, that deck was missing an Ace, two 4s, and the Queen of Diamonds, and it was still there, being used as best we could.
greenPlaying cards simply make a great long-term marketing investment.

So with all the options out there, why choose to go with The United States Playing Card Company (aside from the totally boss name). Let’s take a look at the list.

Their cards have been made in the USA since 1885. Their cards are made from sustainable forest papers. They use a starch based-laminate, that is gentler on water use and the environment. They use vegetable-based inks, also better for the environment.

knobcreekAnd of course there is the fact that you likely have been already playing with these cards your entire life, seeing how The United States Playing Card Company is the maker of such universally recognized brands as BEE®, BICYCLE®, KEM®, AVIATOR® and HOYLE®.

Here is the pitch for playing cards direct from their website,”playing cards offer 56 instant and creative impressions for your message. Each card can deliver a different communication point, visual or fact that is representative of your overall brand and objective.”

With the option of an individual custom impression on the front and back of each card, playing cards make great tools for training (got to learn beginning Japanese, put a phase on each card),  product education (Toyota, each suit can be a car class; Trucks, Luxury, SUVs, and Sedans, with each card a different car model), tourism (come see North Carolina, here are 52 suggested locations), really, if you get creative, the marketing uses are nearly endless.

So let’s get creative 🙂

If you are interested custom cards to promote your business or organization, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

FDA Considers New Sunscreen Labeling Rules

29 Jun

Advertising Specialty Institute (ASI) sent this note out this afternoon. We are reprinting with links for our readers. We are also awaiting comment from Tom Whaley, CEO of Aloe Up Sun & Skin Care Products, one of the leaders in our industry for eco-friendly sun products.

FDA Considers New Sunscreen Labeling Rules

The U.S. Food and Drug Administration (FDA) is considering implementing new guidelines for retail and promotional sunscreen later this year, potentially updating standards that have been in place since 1978. As part of its proposals, the FDA is looking at stricter rules to prevent misleading labeling, while also developing a rating system to measure a sunscreen’s effectiveness against ultraviolet A rays. “The FDA has been talking about new labeling for sunscreen for a dozen years,” says Bijan Hosseini, president of HandsFree Sunscreen (asi/59523). “I do think a rating system would be effective because of the technology that exists today.”

If the current proposals become regulations, companies would be banned from using terms like “sunblock” and “all-day protection” on labels. The maximum sun protection factor (SPF) that a product could claim would be capped at 50+ and a multi-star ranking system would be established, with a one-star rated sunscreen offering the least protection and a four-star rated sunscreen offering the most. “I think you’ll see a move to improve formulas,” says Larry Wilhelm, CEO of Custom HBC (asi/47934). “Sunscreens will be updated to provide broader spectrum coverage. We’ve done that with our sunscreen over the last year in anticipation of these rules.”

Since 2007, when the latest proposals were first discussed, the FDA has received thousands of comments from companies, including large retailers that are lobbying for testing standards that would benefit their individual product lines. Within the promotional market, the real concern about the proposals relates to the scope of the enforcement. “The FDA is vigilant and very thorough,” says Mel Ellis, president of HumphreyLine (asi/62050). “The system for domestically sourced product is sophisticated. The problem is there’s no apparatus for international sourcing.”

Besides updating sunscreen guidelines, the FDA is also considering approving the use of Tinosorb M, a popular ingredient in sunscreens found in Europe. Tinosorb M and similar ingredients appear to be effective against ultraviolet A rays, which cause wrinkles and cancer. Compliant and improved sunscreen products could be on the American market by 2012, according to an FDA spokesman.

Kraft Paper Lunch Bag Setting New Standard

26 Jun

Claims that brown bagging can save money and improve health are more and more common these days, and many companies and schools are working on brown bag programs to assist their employees and students in both areas.

From the aspect of a green marketing solution brown bagging lunch cuts down on fuel (no need to drive away from office) and waste (most sit-down and fast food meals have a lot more paper/trash associated with each meal). For marketers working on brown bag lunch programs, the Cadillac of brown bags has arrived from Debco.

The TO7256 Kraft Paper Lunch Bag from Debco is a grown up version of the classic brown bag. To begin with the kraft paper is laminated onto non-woven polypropylene, the same material used for most grocery totes. Second, the bag has a foam insulated main compartment with silver colored liner. Lastly, each TO7256 Kraft Paper Lunch Bag comes with a hang tag listing its pro-environment properties. The TO7256 Kraft Paper Lunch Bag is easy to wipe inside and outside clean with damp cloth and even has an outside carry pouch.

EQP on these units is $3.30 with one color imprint. Not a bad price for a reusable lunch tote of this quality.

If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

If you are a promotional items distributor looking for more information contact Jeremy Rich at Debco.

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