This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
SanMar, one of the largest shirt manufacturers in the US, just got into the eco-friendly apparel game in a big way.
The SanMar green site at http://www.sanmar.com/Green.html boasts 27 items, many that are eco-friendly versions of their very popular Port Authority band.
Port Authority is normally ranked #1 or #2 in the promotional market industry for sales. It is the shirt most Proforma offices recommend to clients.
SanMar also is offering bamboo shirts but as yet does not seem to have a product to go up against the e.c.o. Fleece items from AshCity, however I suspect they will come out with something to compete in this area.
AshCity offers in-house embroidery services. SanMar does not (of course Proforma Green can embroider any item from any supplier).
What does all this mean for the Ecopreneurist?
I suspect a price drop for organic cotton and bamboo shirts is just around the corner as competition normally helps the consumer. And the more these items sell the more you will see new eco-friendly apparel items entering the market.
We will keep you posted.
For more on these items check out the SanMar and AshCity websites or email us at info@proformagreen.com.
Adventures in Green Marketing 
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