This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Managing or starting up an eco spa? Trying to “green” your fitness center? Launching a new green hotel? Then this may be for you.
Pro Towels has released a new line of towels made from bamboo. They are lovely and great for any spa or water related business with a green agenda.
Bamboo as a woven material is popping up more and more in the industry. I would say it feels closer to silk than cotton and is being used in bags, totes, shirts, the usual suspects.
The Pro Towel Bamboo Collection advertises itself as a 35”x60”, heavyweight, twill hemmed and looped finished towel of 100% bamboo. Colors available are Sandalwood, Ivory, Leaf Green and Pure White.
The pitch is the same as always. Bamboo is “one of the world’s most prolific and fastest-growing plants making it nature’s most sustainable resources” and 100% biodegradable. Pro Towel also points out they use organic (natural) bamboo so that means it is grown without any pesticides or chemicals.
These towels are not cheap, running nearly $30 per unit (including 8K stitches of embroidery) and certainly fall into the luxury category for promotional items. A standard towel would run closer to $18 per unit. Pro Towels also has released robes made of the same Bamboo material.
For more information on these towels see the Pro Towel website at www.protowelsetc.com or write green@simonetta.us.
Adventures in Green Marketing 
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