This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
I mentioned before in this blog that the gym and spa industry is one of the main buyers of sport bottles. It makes sense, sign-up for a membership, get a water bottle and t-shirt.
I also mentioned that the BPA scare pretty much halted the market for plastic gym bottles. This was an event especially felt by eco-friendly gyms, yoga studios and spas that had been using bottles as giveaway items. Many businesses gave up on plastic altogether and moved to aluminum or steel bottles.
Well the industry is fighting back with BPA free bottles especially designed for gyms – like Glass America’s 19 oz. Treadmill BPA Free Bottle – bottles designed with wide mouths and easy grips.
These new bottles also have the words “BPA free” imprinted directly on them to make sure the audience does not miss the fact these are “safe” bottles.
We will see how well these new bottle designs do. It is nice to see the industry bouncing back in this area and at the same time moving forward on green products.
For more information on BPA free bottles from Glass America please visit their website or visit us at Proformagreen.com.
Adventures in Green Marketing 