The new Latitudes Foldaway Shopper from Gemline is the perfect foldaway bag for all seasons. As more U.S. states and indeed entire countries move to ban plastic bags, this fun, colorful shopper is an easy use and store bag, great for any marketing program aimed at shoppers in need of a bag on the go.
Regardless of which side of the ban the bag argument you are on, banning bags in practice means an increase in the need for shoppers to bring their own, and that is an opportunity for marketers.
The Latitudes Foldaway Shopper comes with a built in bag of its own in the bottom left corner. This allows the unit to fold down to a simple teardrop shape, easy to keep in a purse, school bag, or glove compartment. Branding is possible both on the main body and the corner pouch, so that your brand is visible with the bag open or closed.
As for the details, the Latitudes Foldaway Shopper has 18″ shoulder straps, unfolds to 16″L 15″H in size, and is made from 210d polyester (we would have preferred a recycled fabric, maybe in 2011?). The bag tests PVC free and is listed as kid-friendly being CPSIA compliant.
The Latitudes Foldaway Shopper is available in a number of bright, happy colors including sky blue, red, black, lime with forest green pouch, and orange with gray pouch. EQP is $2.98. Like many Gemline totes the bags can be manufactured to a client’s exact color or design as a custom job.
If you are ASI and wish to learn more about Gemline and their complete line contact Andrea Catalano. If you are interested in the Latitudes Foldaway Shopper to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
New manufacturer video at http://www.youtube.com/watch?v=5EF1QZKXoPw