This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
UltraClub is the in house brand of promotional apparel supplier Bodek and Rhodes. Under the UltraClub brand name Bodek and Rhodes has recently launched a line of organic cotton apparel of a slightly higher quality than other organics currently on the market.
The quality of these garments is one thing, but more important seems to be the way this line is being marketed. Indeed Bodek and Rhodes is going out of their way to educate the promotional item industry, and indeed the end users of these items about what – according to Bodek and Rhodes- makes organic cotton organic cotton.
To this end they have developed the website www.ultraclub.com/organics as an educational tool for the buyer. Ecopreneurists that use the sale of shirts in their business can now arm themselves with facts to answer the question, “what makes this organic”.
Also Ecopreneurist businesses that use Bodek and Rhodes UtraClub Organic apparel for staff uniforms can use this information in their own marketing message as additional proof of their business’s commitment to the environment.
The site is divided into six fast sections, Why Buy Organic, Understanding Organic, It’s the Process, 100% Certified Organic, Protecting the Workers, The UltraClub Line.
Marc Seiler is the Bodek and Rhodes’s ASI contact to talk to about Bodek and Rhodes commitment to organic apparel. If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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