Tag Archives: video

How To Make A Green Pitch Without Greenwashing

16 Aug

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

To capture as much information on new ideas and products coming from the convention as I could I went out and got a video camera and recorded a number of vendors talking about thier products.

The videos are on YouTube at http://www.youtube.com/proformagreen.

If you are a green entrepreneur I strongly suggest you take a look at these pitches, using them as a learning tool to avoid the Six Sins of Green Washing (see www.terrachoice.com).

TerraChoice lists the sins as

Sin of the Hidden Trade-Off – e.g. paper (including household tissue, paper towel and copy paper): “Okay, this product comes from a sustainably harvested forest, but what are the impacts of its milling and transportation? Is the manufacturer also trying to reduce those impacts?” Emphasizing one environmental issue isn’t a problem (indeed, it often makes for better communications). The problem arises when hiding a trade-off between environmental issues. Continue reading

A Shortage Of Green Products – John's Convention Report: Day 2

14 Aug

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

I now understand that my attempt at blogging from our convention was a little bit of a pipe dream. There were simply so many green products and conversations going on that I was nearly overwhelmed.

Two big take-aways:

1) The industry is certain that green is going to stick this time around. A few vendors placed green (by their use of the word at the time) at 8-12% of the business and with a growth to 20% in the next few years seeming very likely. Ash City is looking for 50% by 2010.

2) This is the interesting point for Ecopreneurs: suppliers are having trouble keeping up with demand in the marketplace, even at the low levels of current business. Problems are at every level of the supply chain, so if you have a green idea, GET IT OUT THERE. Continue reading

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