Tag Archives: Tweets

How Small Brands Use Twitter – Report From The Field

15 Dec

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

After reading mcmilker’s piece on Tweeting Green, I began working with her to set up our own Twitter page.

Setting up a Twitter account for a brand is very simple, however I did have to ask her a few questions like, what the heck is a tiny URL, (a Twitter protocol design to shorten URLs so they fit in the very short message space of a Tweet), which lead to what the heck is a Tweet (a Twitter posting), etc., etc.

No really, Twitter is very easy to use and set up. Follow us at http://twitter.com/proformagreen.

Our original idea with Twitter is to use the service as a business-to-business platform to tell clients and others about the specials that are running on promotional products we carry.  By sending text messages to mobile phones we can reach the sales and marketing heads we need to reach as they run around during the day, instead of waiting for them to access email. Or they can check the site for the latest deals.

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