This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
Ok, so bamboo shirts, e.c.o fleece jackets made from recycled water bottles, soy flax polos and organic cotton t-shirts. We all have seen the great environmentally sustainable and sustaining apparel products that are now available to help promote your business. If you are an Ecopreneurist running a green business then eco-friendly apparel for your promotional items and uniforms is pretty much a given.
Last year the race was on to figure out the best, safest and most sustainable printing methods for t-shirts and caps. Is it water based inks or veg/soy based dyes, or another option? That debate is still out there.
Well Docufinish is one of the companies in the middle of figuring out how to make the “greenest” production shirts possible and today they sent our office a box of samples of shirts they ran for us with water based ink for the City of Plano which included the letter on the right.
Adventures in Green Marketing 