Tag Archives: The Express Line

16 oz Eco Pint

7 Jan
16 oz bamboo fiber eco pint cup.

16 oz bamboo fiber eco pint cup.

Bamboo floors, bamboo fiber rugs, bamboo fabric clothing. It seems that natural bamboo fiber construction is showing up everywhere.

The Express Line now brings us their 16 oz Eco Pint. And yes it is made from a natural bamboo fiber construction.

From a marketing point of view this gives you a pint cup with a very unique texture and look because slight variations in color and texture are delivered in the natural properties of this bamboo material. And although the 16 oz Eco Pint is a basic pint design only, the Express Line still makes sure to offer the 16 oz eco pint in a heck of a lot of colors — red, orange, yellow, lime green, royal, gray, black, navy, and of course white.

I love this idea as a promotional item for anyone working in the natural food industry. I also think the 16 oz Eco Pint makes a lot of sense for those folks putting in bamboo floors and others marketing retail bamboo products.

If you are an ASI distributor Jarel Guerrero is the contact to talk to at The Express Line. If you are interested in using the 16 oz Eco Pint to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information, pricing, and samples.

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Videos from State Fair of Texas

20 Oct

State Fair of Texas, Sept 30 - Oct 23

We are in our final week here at the State Fair of Texas in the Texas Discovery Gardens. I wanted to post a few more of the videos we shot at the fair which cover some of the sustainable items discussed during our stay.

Eco2 Throw at State Fair of Texas. Made in the USA with 100% eco2cotton® yarn. Eco2cotton® yarn is made with second generation cotton that makes environmental sense. The unique manufacturing process uses no new dyes or harmful pollutants and ensures conservation of our precious natural resources – land, water and energy.

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BPA-Free Plastic, Glass, Stainless Steel. Which is the right material for your next marketing project?

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For more information on the Eco2 Throw and other eco options from ProTowels Etc. contact Aaron Gunderson. Drinkware shown was done by the Express Line, if you are an ASI distributor Nicki Russo is the contact to talk to there. If you are interested in the Eco2. Throw or reusable drinkware to promote your own business, product, or organization, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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Carnival Cup Hit at Arlington EcoFest

19 Sep

Carnival Cup by Glass America

Just back from the City of Arlington EcoFest, where Proforma Green Marketing had a booth focused on educating the public about eco-friendly marketing solutions for business and organizations. What item in our booth seemed to elicit the most interest? The clear winner was the Carnival Cup from Glass America.

The Carnival Cup has the advantage of sharing its design with similar style tumblers seen in retail stores like Wal-Mart and Starbucks, so there is already a level of familiarity existing with the audience (which is a desirable attribute for a promo item).

Like those retail tumblers the Carnival Cup is a reusable, BPA free, double wall acrylic tumbler, with screw top lid, bundled with a matching acrylic straw. With single color imprint, a 20 oz. Carnival Cup runs $3.99 at 144 units. Imprint area is a large 4in x 2.5in, and multiple color imprints are possible. Glass America sells the same unit at 16oz for $3.49, again at 144 units.

Another reason the Carnival Cup might have collected so many questions from the audience is that the City of Arlington was selling the similarly designed 16oz spirit tumbler from the express line (the company that does not believe in capital  letters), so there were really a lot of these units floating around the event.

The spirit tumbler is available in 16oz, 24oz, and the brand new 20 oz tall. All sizes are available in 10 colors – Glass America offers only black, green, red and clear, while the express line has hipper options like aqua and tangerine – and like the Carnival Cup come with a matching straw.

Aqua 16oz spirit tumbler

Either of these units are great ideas for companies starting reduce, reuse programs, as the main claim to eco fame of this design is their re-usability. The wide tops and matching straws make them an easy beverage holder for soft drinks and ice tea.

Of course anyone in the beverage industry or food services might also want to consider the Carnival Cup design for giveaways. At EcoFest we saw their popularity with the audience and this is the type of item that travels with the recipient from work to home to play, always keeping your brand in front of your client.

If you are an ASI distributor Helen Henderson is the contact to talk to at Glass America, which also goes by the name Modern Glass. Nicki Russo is the contact to talk to at express line.

If you are not in the promotional items business and interested in either item to promote your own business or organization, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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Total Branding By Express Line

13 Feb

This is a guest post by John Simonetta, owner of  Proforma Green Marketing, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Pre-printing for bags is becoming more and more popular in our industry, and I have written about that in the past. Something new gaining speed is pre-printing for drink ware. Established in 1986 and dedicated to only drink ware, The Express Line has a “total branding” program for 2010 that I think is certainly worth a second look by the Ecopreneurist looking for a marketing edge.

Stainless steel and aluminum water bottles are quickly becoming a preferred promotional item for Ecopreneurist because these bottles fit many eco themes such as reduce & reuse and the movement to stop buying plastic water bottles. Also, just like caps and tee shirts, it seems everyone has a favorite water bottle they take everywhere, so bottles give great brand exposure at little cost.

What using a pre-printed program from a company like Express Line provides is more design for the money as it simply adds the client’s art or logo to an already available, and professionally done, stock design. For a full overview of this process take a look at the Express Line Total Branding PDF on their website.

Since Earth Day is right around the corner I want to use as an example the Express Line design #203 which plays to the Earth Day theme.

In this sample we have selected EXPRESS LINE item number #4479, the olive stainless steel 44oz BOLT, with an EQP of $8.99. As seen in the sample image, the pre-print wraps the entire bottle, and would do so on the BOLT 18oz (EQP $7.59) or 24oz (EQP $7.99) as well. In this case the logo being added is ECOLAB.

Color splash motifs, cherry blossoms, flower petals, dots, and pinstripes, are all samples of ideas represented in the 12 pre-designed art overlays in the Express Line Total Branding program, and can be applied to most every item in the Express Line catalog.

Changes in both bottle color and artwork colors are possible. Also most bottles in the Express Line can take a full, multi-color art rap, so if their designs inspire full wrap designs of your own, Express Line bottles can be printed with 100% custom wrap artwork as well.

Again, if you are already spending on stainless steel and aluminum water bottles, and you want the artwork on those bottles to be more impactful, take a look at this line and this program. It is a great way to stretch your marketing budget in 2010.

If you are an ASI distributor Nicki Russo is the contact to talk to at Express Line about this great program. If you are interested in the Express Line to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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