Tag Archives: State Fair of Texas

Videos from State Fair of Texas

20 Oct

State Fair of Texas, Sept 30 - Oct 23

We are in our final week here at the State Fair of Texas in the Texas Discovery Gardens. I wanted to post a few more of the videos we shot at the fair which cover some of the sustainable items discussed during our stay.

Eco2 Throw at State Fair of Texas. Made in the USA with 100% eco2cotton® yarn. Eco2cotton® yarn is made with second generation cotton that makes environmental sense. The unique manufacturing process uses no new dyes or harmful pollutants and ensures conservation of our precious natural resources – land, water and energy.

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BPA-Free Plastic, Glass, Stainless Steel. Which is the right material for your next marketing project?

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For more information on the Eco2 Throw and other eco options from ProTowels Etc. contact Aaron Gunderson. Drinkware shown was done by the Express Line, if you are an ASI distributor Nicki Russo is the contact to talk to there. If you are interested in the Eco2. Throw or reusable drinkware to promote your own business, product, or organization, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Nissan Leaf and rPET Caps at State Fair of Texas

10 Oct

State Fair of Texas, Sept 30 - Oct 23

The Nissan Leaf pulled into the Texas Discovery Gardens at the State Fair of Texas this past week.

The Nissan Leaf is a full electric car, with a lot of nifty features. But since this is a marketing blog, not a car blog, I want to talk about the branding of the Nissan Leaf and how that brand message can be extended via the use of promotional products. And this starts with the seats in the Leaf.

The Leaf, like most other “sustainable” vehicles (the Prius and the Volt come to mind) is marketed mainly on two interconnecting themes: they get great mileage and they are “good” for the environment. And a secondary marketing point is often their use of new technology and technological innovation.

Seat fabric on Leaf is made of recycled material

So the question is, when dealers are out and about showing off their sustainable cars, how are they extending those messages – good for the environment and technological innovation – to their marketing collateral? Nissan is not going to give away a bunch of Leaf cars, but they are likely to hand out a lot of Leaf collateral. Is it green? Should it be? Here is an idea.

The seats of the Leaf are rPET, 100% recycled plastic. As are the ECO caps in this video produced by USA Headware. I say put the two together. A custom ball cap made from the same material as the seats of the Nissan Leaf is a perfect giveaway for car shows. The uniqueness of the sustainable materials and design elements of the Leaf could easily be transferred to a 100% recycled content custom Leaf cap. Taglines like “keeping technology top of mind”, etc., could play into an audience outreach program built around the cap. The folks at USA Headware are so good at design and have so many imprinting options, I bet they could even incorporate a QR code (again, showcase technology) into the design of our imaged Leaf rPET cap. The QR codes could then link directly to Leaf videos or additional information online.

My point is this. Indeed the main point of all these blogs is this. If you are marketing a product or service that has sustainability as part of your core marketing message, you need to be using sustainable marketing solutions. They are better for your message, and in the long run, better for us all.

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If you are an ASI distributor looking for sustainable cap solutions talk to Buck Hogle at USA Headware. If you are interested in getting sustainable caps for your company or event, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Sustainability Ideas at State Fair of Texas

4 Oct

State Fair of Texas, Sept 30 - Oct 23

The 125th State Fair of Texas – the largest state fair in the United States – is running now until October 23rd. Come on down to the fair.

Proforma Green Marketing is proud to be a small part of the 125th State Fair of Texas. We are part of the Sustainability Showcase located in the Texas Discovery Gardens. Our mission at the fair is to educate the public about the many sustainable marketing solutions that are available. Throughout our stay here we will be posting short videos on this site and on our Youtube and Facebook sites, introducing what we are talking about at the fair.

Here is a short overview of some of the sustainable t-shirts we bought to show the crowd. They are the #490 Anvil Men’s 4.5 oz., 100% Organic Ringspun Cotton T-Shirt, #520 Anvil 5.5 oz. Recycled Cotton Blend T-Shirt, #450 Anvil 4.8 oz., and #450 50/50 Organic Cotton in Conversion Blend Short-Sleeve T-Shirt.

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If you are an ASI distributor looking for sustainable t-shirt solutions talk to Marc Seiler at Bodek & Rhodes. If you are interested getting sustainable t-shirts designed and printed for your company or event, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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