Tag Archives: spirit tumbler

Video: Paper Inserts for Spirit Tumblers

5 Sep

Example of full color Insert on 24 oz spirit tumbler

As Halloween and end of year holiday planning starts I wanted to revisit the paper insert idea for double wall acrylic tumblers developed by The Express Line that I wrote about in July.

This BPA-Free reusable drinkware design is showing up more and more both in the promotional market and also in retail stores.  And while Leeds and some other vendors are showing off holiday themed double-walled tumblers imprinted with candies and shipped with candy cane style straws, I think everyone needs to wake-up to the possibility of holiday inserts for the Spirit Tumbler from Express Line.

Think about it, with the ability of full color imprinting via the paper insert, the Spirit Tumbler from Express Line can become your holiday card, or at least exactly mimic it, with card cover art on outside and message printed on the inside of the tumbler. Stuff it with candies if you like, but this is a much more expressive holiday hello than a simple card. And as a reusable item of drinkware, it will stay with the recipient much, much longer than a simple paper card.

The Express Line recently put out a video on their insert program. It does not address my holiday idea, but does show off the concept much better than explaining it in words does, so I decided to post their video here.

As you can see the Spirit Tumbler from Express Line with full color paper insert could easily become a perfect canvas for your holiday messaging. Jack O’Lantern drinkware anyone?

If you are an ASI distributor Jarel Guerrero is the contact to talk to at Express Line. If you are interested in full color to promote your own business or event, contact your local promotional items vendor or email info@proformagreen.com for information, pricing, and samples.

Amazing Insert Printing for BPA-Free Drinkware

15 Jul

full color | full wrap | full of possibilities

Love the design of the Spirit Tumbler from The Express Line, or the Carnival Cup by Glass America, but really needing something beyond spot color imprinting?

Ok. You got it. The new Spirit Paper Insert program from The Express Line gives you more color, indeed all colors, with the ability to add any art to both the outside AND inside of their drinkware.

Once again The Express Line is introducing a game changer into the industry. Expect copy cats, this idea is simply to good to not copy, but as far as I can tell, The Express Line got there first.

Ok, what is the Spirit Paper Insert program? Here is the overview right from the Express Line website:

“The spirit paper inserts allow you to take the shape you know and love and explore a new range of color. With the 16 oz (#75041), the 20 oz (#75141), and the 24 oz (#75241) tumblers you are able to use the style and appeal of this item to spread the appeal of your design. All you need to do is submit the main artwork to size at 300dpi in CMYK, any text in vector format, and let us know which item you would like and we will take care of the rest. With the spirit tumbler paper inserts, there is a whole new world opened up to you and your customer.”

I love this idea. Are you a home builder? Show the outside and inside of your model home on your drinkware. Car Manufacturer? Show inside and outside of the latest model on the car show giveaway. Hotel? Show the the hotel on outside and photos of the master suites on inside, or the parkview on the outside maybe? Love this idea.

If you are an ASI distributor Nicki Russo is the contact to talk to at Express Line. If you are interested in full color to promote your own business or event, contact your local promotional items vendor or email info@proformagreen.com for information, pricing, and samples.

Carnival Cup Hit at Arlington EcoFest

19 Sep

Carnival Cup by Glass America

Just back from the City of Arlington EcoFest, where Proforma Green Marketing had a booth focused on educating the public about eco-friendly marketing solutions for business and organizations. What item in our booth seemed to elicit the most interest? The clear winner was the Carnival Cup from Glass America.

The Carnival Cup has the advantage of sharing its design with similar style tumblers seen in retail stores like Wal-Mart and Starbucks, so there is already a level of familiarity existing with the audience (which is a desirable attribute for a promo item).

Like those retail tumblers the Carnival Cup is a reusable, BPA free, double wall acrylic tumbler, with screw top lid, bundled with a matching acrylic straw. With single color imprint, a 20 oz. Carnival Cup runs $3.99 at 144 units. Imprint area is a large 4in x 2.5in, and multiple color imprints are possible. Glass America sells the same unit at 16oz for $3.49, again at 144 units.

Another reason the Carnival Cup might have collected so many questions from the audience is that the City of Arlington was selling the similarly designed 16oz spirit tumbler from the express line (the company that does not believe in capital  letters), so there were really a lot of these units floating around the event.

The spirit tumbler is available in 16oz, 24oz, and the brand new 20 oz tall. All sizes are available in 10 colors – Glass America offers only black, green, red and clear, while the express line has hipper options like aqua and tangerine – and like the Carnival Cup come with a matching straw.

Aqua 16oz spirit tumbler

Either of these units are great ideas for companies starting reduce, reuse programs, as the main claim to eco fame of this design is their re-usability. The wide tops and matching straws make them an easy beverage holder for soft drinks and ice tea.

Of course anyone in the beverage industry or food services might also want to consider the Carnival Cup design for giveaways. At EcoFest we saw their popularity with the audience and this is the type of item that travels with the recipient from work to home to play, always keeping your brand in front of your client.

If you are an ASI distributor Helen Henderson is the contact to talk to at Glass America, which also goes by the name Modern Glass. Nicki Russo is the contact to talk to at express line.

If you are not in the promotional items business and interested in either item to promote your own business or organization, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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