Tag Archives: promotioanl items

Just The Facts Please

20 Apr

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Sort of following up on the point Maryanne Conlin Milker made in her article Consumers Want Proof It’s Green But Where Do They Look?, I wanted to touch on the use of facts to help Ecopreneurists reach their intended audiences.

As a practical example let’s talk about one of the 100 extra emails I got today that I did not delete.

It was from the promotional products division of ThermaServ/Betras, one of the manufacturers we work with. All the body of the email said was “Did you know Americans throw away 2.5 million plastic bottles every hour?” and included an image of their 34oz. Classic Insulated Green Line mug and 20oz. Wide Body Green Line mug.

It worked. It got my attention. And trust me I get a lot of emails on green items.

It seems way back on April 1, 2008 Thermo-Serv/Betras launched their green initiative, “Reduce, Refill, Recycle, Rethink”, a campaign focused on “educating their customers to the environmental benefits of utilizing refillable drinking containers”.

In addition to its everyday support of refillable drinking containers, Thermo-Serv/Betras has also introduced new Green Line mugs made from recycled materials, featuring double-wall insulation, ergonomically designed handles for comfort, and one-color printing with high-gloss finish. EQP on the 34oz. Classic Insulated Green Line mug is $2.90 and $3.75 on the 20oz. Wide Body. These items are #5 recyclable material.

The next thing that impressed me was that when I asked Thermo-Serv where that statistic came from, they immediately wrote back and provided what I would consider a reputable source, the website of the Clean Air Council. Continue reading

Video: Big Thunder From Bag Makers

15 Feb

Bag Makers, Inc. has come out swinging in the nonwoven tote category with their new Big Thunder nonwoven tote bags. These bags are made from #5 plastic and like other nonwovens can be recycled wherever #5 plastics are accepted.

The Big Thunder’s claim to fame is not that it is eco-friendly – it is as much as any other nonwoven tote. The Big Thunder’s claim to fame is that it is huge – at 13W x 10 x 15H – and made on 100 GSM material the highest in the industry for standard run bags. That is a whopping 10 inch gusset. The bags rings in with a EQP price of just $2.22.

If you are an green organization whose business requires a big bag to promote your big idea, your bag has arrived.

Here is Anna Marie from Bag Makers showing the Big Thunder off at the 2009 ASI show in Dallas.

For more information on the Big Thunder visit the Bag Makers website or email us at info@proformagreen.com

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