Tag Archives: printing

Tri Panda, Sample of Bamboo Paper Stock

14 Jul

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

In this short video Craig from Independent Printing shows off their new bamboo blend print stock. This was taken at the Proforma 2009 convention so I did get a chance to touch and feel this paper. You cannot tell that this is a bamboo blend. It looks and feels and acts like “paper” and seems suitable for any print job.

Another thing to mention about Independent Printing is that their offices and press are now powered by renewable resources. Indeed they have created their own symbol to denote their products are printed with clean energy which they can add to any project coming out of their shop.

Really, when talking about green printing using green resources I think Independent Printing is quickly taking the lead position in our industry. Any custom or standard job, any size, they have the Ecopreneurist covered.

You can read a lot more about Independent Printing’s commitment to eco-friendly printing on their website.

Continue reading →

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Video: Green Flash Drive Folders

10 Feb

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Independent Printing was displaying eco-friendly flash drive folders at the Proforma convention in Dallas last week.

As we have written before about Independent Printing, they are a great resource for Forest Stewardship Council certified and recycled content print projects. All their inks are water-based and they are using wind power to run their plant.

The idea with the flash drive folder is it gives you a large surface area to print information that will be covered in much, much more detail on the flash drive.

A good example might be a piece for an eco-tourism resort. The printed folder has pictures and information, the flash drive holds film clips, music, a full presentation, a few .pdf brochures. Same idea for an energy saving invention that needs to have a lot of supporting data, or maybe information on an event or green trade show. You get the idea.

Here is the video.

For information or pricing please contact info@proformagreen.com

For more convention videos see http://www.youtube.com/ProformaGreen

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Seed Paper: GreenWashing or Saving the Planet?

23 Sep

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

A number of manufacturers are working on natural (non-dyed) paper impregnated with seeds. The idea is that if you plant items made of these papers flowers or trees will grow.

Bloomin’ Promotions and Seed Cards are two manufactures doing this type of thing.

I really don’t know what to make of this idea.

If properly used I am sure they would be a great learning tool, perhaps in an educational setting – write a letter to the planet, plant the letter in the school yard and see it live – that type of thing. Continue reading →

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What If Clients Expect a Card? Can You Do It Green? – Recycled Holiday Cards

18 Sep

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

It is September and in the promotional products industry that means it is time to start talking about holiday cards.

Most companies find holiday cards a great way to show appreciation to their best clients or to send a special thank you to their employees.

Most Ecopreneurists will likely say skip the card, save a tree and send email instead. The problem is that a lot of clients expect cards.

So what to do? Continue reading →

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GreenWare Cups

21 Jul

GreenWare CupThis is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

GreenWare cups resemble clear plastic cups but are made from a resin derived from corn called Natureworks® PLA (polylactic acid) resin. If you are a business, festival, music event, stadium or other venue selling drinks in cups, please consider these as a alternative to petroleum based plastic cups.

These cups are 100% compostable and environmentally sustainable as PLA resin is naturally recycled in the Earth.

Other environmental benefits include:
~ 20% – 50% fewer fossil resources used than with petroleum based resins.
~ No ground water contamination because the cups break down into natural lactic acid and metabolites which are recycled into the ground. Continue reading →

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Greening Business

18 Jul

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

The world often perceives marketing as a wasteful practice. However, it is still essential in every business.

The good news is that companies like ours, proformagreen.com are manufacturing with greener, more resourceful printing processes and materials now more than ever. Mugs, pens, tote bags, the list continues to grow of items that are both eco-friendly and/or promote eco-friendly lifestyles.

My name is John Simonetta and I want to let businesses know that they really can go green. From packaging to uniforms to promotional items to printing needs, there are cost effective marketing solutions that allow businesses to lower their impact on the planet without sacrificing the quality of their brand.

In my posts I will highlight some of the new promotional and print solutions that are now available to businesses and organizations looking to Go Green with marketing collateral.

Photo Credit: spoons at Flickr Under Creative Commons License

Read More About Marketing:

Eco Libris: Le Mailing Vert – the French Green Version of Direct Marketing

Natural Marketing Institute, Nielsen Value LOHAS Mart At $209 bn

Creating a Web Site for Your Green Business

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