This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Like your 3M Post-it notes but are concerned about their impact on the environment?
Well so is 3M and starting in 2007 they started to provided eco-friendly versions of all their basic products called Post-it® Recycled Notes.
Is this green washing or real concern?
I suspect neither and both. Really I think it has to do with their bottom line and the growing chorus of folks that want green alternatives in the office. So the more we support items like a green Post-it the more will be sold and the more the idea will work itself into the fabric of 3M. Continue reading
Adventures in Green Marketing 