Tag Archives: Logomark

Step One, Lose The Catalog

13 Nov

Logomark On iPhone

Looking to go green by reducing or replacing catalogs around the office? Promotional item vendors are starting to produce apps for use on smart mobile devices like the Apple iPhone and Motorola Android. Let us humbly call it a small win for the planet.

Since the beginning of the promo industry it seems that paper catalog has been the platform of choice for communicating to and with clients. Yes the internet made catalogs a bit less necessary, but for on-the-go information and simple browsing, the paper catalog is still the go-to resource for a lot of people.

I think apps might challenge that paradigm and in the process save a heck of a lot of trees, ink, fuel, postage, and time. Like paper catalogs, apps place the experience back into the hands of the user.

So far it seems the industry is developing two types of apps, one for before the sale, basically a catalog, and one for after the sale, designed to help the end-user interact with the promotional item itself.

The Mobile App From Logomark is an instance of the fist example, and likely what we will see most of in the coming months. The Logomark app basically gives the user, any user, access to the complete Logomark catalog.

This is a great tool for event planners – and others – as they can actively use the app in their planning at the event site itself, working with their client to see what products match the event location in real-time. No catalogs, no emails, just the data right there in your hand.

Standard App, But Is Customizable To Client's Brand

The second type of app is actually something newer and I think more interesting. Companies such as WOW: Branded Personal Assistance, home of the WOW card, are using mobile apps to allow end-users, i.e. those given the WOW card as a promotional item, to communicate with WOW’s live concierge service via email, text, MMS, or voice at a touch, all on the same standard or better yet customizable client branded app.

The app is currently available on the itunes store, with versions for other platforms in the works. Anyone can download the app itself, but it is not going to work for them unless they already have an active WOW account.

The service from the folks at WOW has always been impressive, but being able to offer a client a branded concierge service via a customized app is just plain cool. Sign up for a test account if you want to try the service for yourself.

As 2012 gets under way expect to see more and more vendor apps available to both distributors and likely the general public (if they know where to look).

If you are ASI and looking for more information on Logomark contact Dustin Smith. If you’re thinking about custom client apps for the WOW card contact Chris Jenkins.

If you are looking at Logomark items or the WOW card to support your own business, contasct your local promotional items vendor or email info@proformagreen.com.

Ambrose Pen and Pencil Set From Logomark

12 Aug

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Logomark is known in the promotional products industry for their detail towards design. In fact they do not have showrooms at Logomark, they have design centers. This attention to design is carrying over into new eco-friendly items which Logomark has started to release for the 2009/2010 season.

The new eco-friendly Ambrose Pen & Pencil set from Logomark is a great example of this combination of green promo and simple, clean design.

The set includes 2 ballpoint pens, 2 pencils and a wood sharpener in a recycled paper tube. All items in the set are made from 100% recycled paper or wood. When I look at the clean lines of this item as well as the practicality of use I think about architects and other design-based businesses that are working in green planning and construction.

At an EQP of just $1.65 with single color imprint, I think the Ambrose Pen and Pencil set is a great marketing tool for any ecopreneurist working in the field of green consultancy or as a small thank you gift for the employees of those same organizations.

If you would like to learn more about the move into eco-friendly promotional items that Logomark is making contact Dustin Smith. If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Is Leed's EcoSmart By Pushing for Paperless Catalog?

28 Oct

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

I have written before about the great eco-friendly products from Leed’s. Their EcoSmart brand covers a lot of territory from totes to notebooks using both post-consumer recycled materials and organics. It is very popular with green clients.

I have been after Leed’s and other manufactures to start offering eco-only catalogs as many of our clients only want to see eco-friendly items and it is a waste of paper and shipping costs to send them a 200+ page catalog if only 10-15% of the products are green.

Well yesterday I got the attached letter in the mail (click image on right to see full letter). Apparently Leed’s sees it as wasteful as well and is sending out letters to distributors to ask them if they wish to stop with catalog mailing entirely.

This works for me as our office generally works from the Leed’s website at www.leedsworld.com not from catalogs. Now I only wish they would supply us with .pdf versions of their green catalog pages Iike what we use for our green overview, and the transition away from bulky paper will be complete.

Of course I realize that a large driver of this change is likely the cost of printing and sending 100,000s of catalogs each year. Still it is a good change.

It will be interesting to see if the other industry leaders like Norwood and Logomark follow Leed’s in this offer of no more catalogs.

For more information on Leed’s green line visit their website or email us at info@proformagreen.com.

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