Tag Archives: Jeff Kiec

Just The Facts II

6 Jul

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

As I wrote about in Just The Facts Please, the use of facts in marketing, especially when talking about green issues, is very powerful. Facts that can be supported by a clear and trusted source are often the best way to educate and win over clients.

This is an idea that Jeff Kiec, LEED-AP, Principal at Urban Sustainable Solutions has seen work time and again in the real world. Urban Sustainable Solutions assists companies in developing processes that help reduce their costs and their impact on the environment. Over the course of his time in this business Jeff noticed he was collecting a lot of facts about how different actions and materials impact the environment and the bottom line.

Well Jeff started to write them down. Continue reading

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