Tag Archives: green printing

Teslin® Substrate Equals Printing on Sand?

15 Jun

This is a guest post by John Simonetta, owner of Proforma Green Marketing, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Ever heard of Teslin?  I was helping a client with a run of key fobs, you know those customer loyaly cards that you place on your key rings, and noticed a curious link on the SSI website.

SSI Technologies boasts on their website that they are “the leading technology-based gift card manufacturer in the world”. That is likely very true as the work they produce is outstanding. Something the website does not particualry boast about is that SSI is using Teslin for many of their products, workhorse items of the promotional products industry like gift cards, library cards, loyalty cards, gaming cards, key tags.

And just what is Teslin and why is it considered an eco-friendly material?

Teslin is produced by PPG Industries and is used in many commercial, retail, and it seems, promotional items. The PPG website lists uses ranging from “specialty print, tag and label use, to technology-focused applications, such as e-Passports and radio frequency identification (RFID) cards and labels”.

Teslin is a non-toxic, non-cellulose, recyclable material that is 65% by weight inorganic filler (silica – derived from sand). In our industry I think of Teslin as a printable, durable material that is not plastic (no petroleum pollution)  and not paper (no trees destroyed).

The material is currently recycled in bulk to form items such as plastic lumber and industrial signs and according to the PPG datasheet, “incinerates in an atmosphere of excess oxygen to yield only water, CO2, energy, and a clean ash (from silica filler)”. If products made from Teslin do reach a landfill there is really nothing to leach into the groundwater, as the material is mainly sand and is free of heavy metals.

PPG does not give a lot of background on the manufacturing process of Teslin, saying only that “Teslin grades are manufactured under strict corporate guidelines for environmental compliance and waste minimization.” A vague enough statement that additional questions should likely be asked by Ecopreneurists looking to use this new material.

However on the whole Teslin seems to be one of the new materials like Repreve® recycled polyester that is slowly changing the way promotional items are produced.

To learn more about Teslin itself contact PPG. If you are ASI and interested in the full list of Teslin products offered by SSI Technologies, I suggest you email Jeff Ames. If you are interested in items printed on Teslin to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

ASI's Top 10 Eco-friendly Giveaways for Earth Day

24 Mar

The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.

Earth Day is celebrated on April 22 around the world, and according to ASI more companies than ever before are using eco-friendly giveaways to promote their commitment to caring for the environment. Here is the ASI’s recently release top ten items list for Earth Day 2010.

The top 10 eco-friendly giveaways for Earth Day 2010 are:

1.  Elephant-Poo Notebook – The ultimate recycled item, great for colleges and trade shows. 
2.  Bamboo Dinnerware
– Perfect for office picnics, outdoor concert venues and fairs.
3.  Seed Paper Postcard – Ideal for environment-themed mailings and print promotions.
4. Shower Timer – Municipalities and utilities can promote water conservation.
5.  Recycled Tires Jar Opener – Auto dealerships and mechanics can give these to customers.
6.  Pine Tree Seedling – Employees can participate in a tree-planting day at the office campus.
7.  Organic T-shirt – Give one to each Earth Day event organizer and volunteer.
Compostable Pens – Hotels, banks and shops can use these biodegradable pens.
9.  Nonwoven Bag – Local grocery stores can eliminate plastic and paper.
10.  Hemp-Blend Polo – Companies can use this earth-friendly shirt for summer uniforms.

To see photos of the products and purchasing information for each, and to watch a video with the editor of Counselor magazine featuring the items, visit asicentral.com/earth.  If you are interested in any of these items to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

According to an exclusive study from the Advertising Specialty Institute, end-buyers identify promotional products as the most effective medium among all advertising, next to the Internet.  In addition, the study reveals that nearly one-half, or 48%, of respondents feel that promotional products are expected to deliver a positive return on investment.

For more information on this list and ASI in general contact Scott Fuhr, corporate communications director, at sfuhr@asicentral.com.

Envirobinder- The Eco Conscious Alternative To The Vinyl Binder

27 Aug

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

Independent Printing has started a blog at www.designed2print.wordpress.com, which has a number of good articles on the changes in the printing industry. The site covers how Independent Printing is staying ahead of the curve by offering not only Forest Stewardship Council paper and vegetable based inks, but also switching to green energy for their plants.

Our number one seller from Independent Printing is their Enviro-binder. Continue reading

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