Leeds is adding to their partnership with Aladdin® with the introduction of the Aladdin® Ecycle Travel Mug.
Aladdin® mugs are common items in many stores, the program with Leads offers Aladdin® items that can be branded with a company name, logo, etc.
Like other Aladdin green items this unit is made of eCycle(tm), an Aladdin® proprietary 100% recycled polypropylene made of FDA-approved recyclable containers. 25% of the recycled material is made of post-consumer goods and is formulated and tested to match FDA food safety material standards.
These tumblers are recyclable anywhere that resin code 5 plastics are accepted. The Ecycle Travel Mug pictured on the right has a snap-on lid, double-wall construction, a large grip handle and includes a one color imprint and 1-piece Aladdin gift box at EQP $10.17 per unit.
Aladdin is a well known brand and in the promotional items business going with a known brand always adds value to a marketing project. Right away you get the quick association with a “good product” and these tumblers are certainly of a higher quality than most plastic mugs out there.
I do want to talk about Aladdin’s statement that the tumblers are recyclable anywhere that resin code 5 plastics are accepted. Writing this article I am sitting in my Dallas office and I am pretty sure the City of Dallas does recycle code 5 locally (the Dallas website says all containers with the recycling symbol for numbers 1-7 ). I just wonder how common is code 5 recycling in the rest of the country?
In our article Recycling Symbols: A Review we learned from thedailygreen.com that code 5 is for polypropylene found in some yogurt containers, syrup bottles, ketchup bottles, caps, straws, medicine bottles and that number 5 plastics can be recycled through some curbside programs. Also that Polypropylene has a high melting point, and so is often chosen for containers (like tumblers) that must accept hot liquid.
For more information on the Ecycle Travel Mug visit the Leeds website or email us at info@proformagreen.com.
Adventures in Green Marketing 