Tag Archives: EcoCoolie

Here Comes The iPad

6 Apr

This is a guest post by John Simonetta, owner of Proforma Green Marketing, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Whenever a product like the iPad hits the market promotional items to support the product are not far behind.

The first such item to come across my desk was the Eco Wraptop Scuba Foam Sleeve from Numo Manufacturing in Dallas, Texas. Eco Wraptop contains at least 85% post-consumer content foam, same as the very popular EcoCoolies Numo offers.

The Eco Wraptop was originally designed to fit the new generation of thin netbook computers, up to 9.7″ x 6.8″ x 1.25″, but at this size it also makes a great slip case for the new iPads. (Numo has a full line of Eco Wraptops to fit any laptop size.)

The Eco Wraptop is available in 11 colors,  Black, White, Red, Royal Blue, Navy Blue, Kelly Green, Lime Green, Bright Orange, Purple, Forest Green and Yellow. Imprint area is 4″ W x 2″ H, and is placed near the lower-right corner. EQP on these items is $7.15.

With the certain popularity of the iPad the Eco Wraptop is a great way for schools and businesses to brand an iPad without actually having to buy an iPad. The Eco Wraptop should work great in the youthful, on-the-go demographic expected of early adapters for the iPad.

Numo also is offering an item made exclusively for the iPad, the new iPad ECO RPET iPad Sleeve, which can be done as a solid unit or with beautiful full four color imprinting.

EQP on solid ECO RPET iPad Sleeve is $9.25. Full color imprint versions come in at EQP $11.92.

If you are an ASI member with questions for Numo Manufacturing Kim Gasparini is the contact to talk to.

If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Tags: , , , , ,

Eco-Coolie Plays Dress Up for Halloween

30 Sep

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

The EcoCoolie from Numo is playing dress up this Halloween with four pre-printed Halloween costume coolies, Vampire, Mummy, Witch and Frankenstein Monster.

These full color pre-printed units are a great way to give a practical, reusable Halloween promo item this season that will outlast the Halloween night itself.

The EcoCoolie line from Numo Manufacturing is made from at least 15% post-consumer recycled material. I think that is a low percentage, but it is a start and Numo gets some credit as the first vendor to market in the promotional items industry with a coolie containing any recycled materials. If anyone knows of other post-consumer coolies please let me know, as I would like to write about them as well.

The basic EcoCoolie has an EQP of $1.09. That is certainly a premium over the cost of Numo’s standard Pocket Coolie which has an EQP of $0.69, and I hope as more post-consumer recycled material coolies are sold this price will drop.

The Halloween Costume EcoCoolie actually relies on Numo’s full color imprinting process so they come in a bit higher at $2.79. But again that is for a full color, fully printed body coolie, so adding any full color logo or additional artwork to these Halloween Costume EcoCoolies is no problem.

If you are an ASI member with questions for Numo Manufacturing Tonya Luby is the woman to talk to. If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Tags: , , ,

Numo Running EcoCoolie

23 May

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

I have been telling folks for months that I want someone to develop an eco-friendly version of the can coolie. What I wanted was a coolie that was made from sustainable materials and also biodegradable.

Well I am still looking for that, but Numo Manufacturing of Dallas has produced an EcoCoolie line made from at least 15% post-consumer recycled material. So at least that is a start.

The basic EcoCoolie has an EQP of $1.09. That is certainly a premium over the cost of Numo’s standard Pocket Coolie which has an EQP of $0.69, and I hope as more post-consumer recycled material coolies are sold this price will drop.

Aside from the post-consumer material it is a basic coolie with all colors  represented: Pink, Lime, Yellow, Teal, Maroon, Red, Black, Orange, Royal Blue, Navy, Green, and Purple.

The cool thing – is that a pun ? – is that Numo did not stop at just the basic model but offers 15% post-consumer recycled material units in an EcoCoolie Bottle Jersey (shown at left) and EcoCoolie Zippered Bottle Coolie as well. In addition all models are available with full four color imprinting.

Why have I been lusting after an eco-friendly coolie? In the promotional products industry coolies are big sellers, right up there with caps and t-shirts. They work well because like a favorite t-shirt people very rarely throw them away.

Coolies are practical and useful. They also have a large print area to cost ratio, so you can say a lot on them for a little money. Coolies are an inexpensive way for ecopreneurists to get their message into the hands of their audience and keep it there. Simple.

If you are an ASI member with questions for Numo Manufacturing Tonya Luby is the woman to talk to. If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Tags: , , , , , , ,

%d bloggers like this: