This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
With Earth Day around the corner I wanted to write a few articles focusing on promotional items with a bent towards education. There are going to be a lot of Earth Day events in the next two months, and these event are often the best way for Ecopreneurists to get their message out to a mainstream audience and the mainstream media.
The Conserve Energy Conservation Set from Leeds is a great example of an education focused promotional item that also provides the Ecopreneurist big bang messaging platform.
The Conserve Energy Conservation Set includes EcoHome Magnetic Conserve Booklet (12-page booklet contains helpful how-to tips for living eco-friendly, made from aluminum (recyclable) with a magnetic backing for display in prominent areas), EcoHome Refrigerator Thermometer (2.75″H x .94″W LCD screen and displays the optimal temperature for a refrigerator to help conserve energy and save money), 2 energy-saving 110W compact fluorescent light bulbs, and a gift box that doubles as a battery disposal box.
Adventures in Green Marketing 