This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
As we predicted, it seems 2009 is becoming the year of the great green push in our industry. Leeds is again up front with a number of functional and stylist additions to their Owl line of 51% & 100% recycled material bags, portfolios and totes (see certificate from Leeds website).
One of the new items is the Owl 100% Recycled Deluxe Compu-Backpack. Made from 100% post-consumer recycled material (product label affirms claim) the backpack holds most 17″ laptops.
The backpack has a large main compartment with built-in laptop sleeve, allowing access to the laptop from top or through side zippered access pocket. The Recycled Deluxe Compu-Backpack also boasts a media pocket and headphone port. Continue reading
Adventures in Green Marketing 