This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
We recently ran 1000 bag clips for the MercyCorps office in New York (if you have never heard of this NGO check them out at mercycorps.com).
The New York office wanted some inexpensive and green items to use as giveaways and they went with the Garyline 6″ Bag Clip molded with up to 100% recycled material and an enhanced biodegradability additive so it beaks down once the clip is introduced to a landfill. Another reason to use Garyline was that their factory is in the Bronx so that lowered the project’s shipping costs and carbon footprint.
So client gets inexpensive, useful, green giveaway and everyone is happy. Right?
Sort of. Continue reading
Adventures in Green Marketing 