This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
Here is a short story on the birth of a green promotional item and how a family-owned business became an Ecopreneurist in their own right.
Sublimation X, is the promotional product division of CL Activewear, an apparel manufacturer specializing in dye sublimation. (Sublimation is a technology which involves printing colors, logos and patterns directly into a cloth’s fiber.)
A family owned business and long time innovator in dye sublimation, CL Activewear started an effort to get away from strong chemical dyes and to develop products using earth-friendly materials and water-based dyes over 5 years ago. Their plant also began recycling all their waste material during this same period.
Adventures in Green Marketing 