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What Does it All Mean?

18 Mar

Our partners at Raining Rose sent us this little primer on how they define their terms for their products. I am reposting as I feel it is useful information.

ECO-FRIENDLY MADE EASY: What is Natural Vs. Sustainable Vs. Organic?

Did you know 72% of consumers purchased more environmentally friendly products in 2019 than 2018, per the 2020 Global Ad Impressions Study? The numbers don’t lie: There’s a growing demand for promos made from natural, sustainable and organic ingredients. But what do those words mean, exactly? We’re breaking down each term so you can educate and pair clients with the perfect eco-friendly promos for their next project.

Even if sustainability isn’t a top concern for your clients, it may be for their audience. Let clients know that more than two-thirds of consumers consider sustainability when making a purchase and are willing to pay more for sustainable products, per the CGS 2019 Retail and Sustainability Survey. If clients weren’t prioritizing sustainable products already, they will be now.

Hand sanitizer is a great “in” right now to get your clients on the natural trend. These customers are already thinking about health, so keep the conversation going by highlighting ingredients that are non-toxic and naturally derived.

Use lip balm’s affordable price point to your advantage. Your clients will get all the brand association benefits of investing in organic products without breaking the bank – and down the road, they’ll already be sold on why it’s worth it to get organic items for their next order.

NATURAL INGREDIENTS

What Does It Mean?

The Encyclopedia of Common Natural Ingredients defines a natural product as one that is “derived from plant, animal or microbial sources.” Simply put, it means that the product has ingredients that come from a living organism. While there are no specific qualifications a product’s ingredients must meet beyond that, promos made from natural ingredients are a cost-effective way to provide clients with naturally derived items without clients needing to pay more upfront for the accreditations that come with stricter labels.

For example the SOOTHING STICK (SPC-SS) from Raining Rose; Featured natural ingredient: Jojoba oil. With all the time spent indoors, consumers will appreciate promos that give their skin extra healing and hydration. Another example is the 1-OZ. 64% HAND SANITIZER GEL BOTTLE (HSG-1B64). Featured natural ingredient: Ethyl alcohol. Formulated with 64% ethyl alcohol, this hand sanitizer will keep germs and viruses at bay, the natural way.

SUSTAINABLE INGREDIENTS

What Does It Mean?

In short, sustainability means that ingredients are derived in a way that can be maintained. For example, sustainable products are made using renewable resources that don’t disrupt ecological balance when harvested. Products are also dubbed sustainable when they reduce or eliminate pollutants and when companies strive for minimal waste during the manufacturing process and throughout the supply chain – from field to consumer. When it comes to company concerns like lowering their carbon footprint or reducing waste, promos made from sustainable ingredients are the way to go.

Examples include SUSTAINABALM (PLB-SB). Featured natural ingredient: Beeswax. Kind to lips and kind to the planet? What’s not to like? Bonus: each tube is made from potato bio-resin, post-consumer recycled plastic and virgin plastic, making it 100% recyclable and sustainable. 1-OZ. MINERAL SPF 30 BROAD SPECTRUM SUNSCREEN BOTTLE (MSS-1B). Featured natural ingredient: Zinc oxide. Not only is it made from planet-friendly ingredients, this sunscreen will keep skin protected against the most powerful rays.

ORGANIC

What Does It Mean?

Organic verification refers to the way agricultural products are grown and processed, as outlined by USDA (U.S. Department of Agriculture) organic regulations. Per the USDA, this includes factors such as soil quality, animal raising practices, pest and weed control, and use of additives. To become certified and given permission to represent products and ingredients as organic, a supplier must apply to a USDA-accredited certifying agent. Because of the strict requirements necessary to achieve an organic label, organic products are perfect for clients who won’t settle for less than the best. They’re also a wise choice for companies in healthcare, as they’re more likely to invest in the most natural and healthy ingredients possible.

Examples include USDA ORGANIC LIP BALM (PLB-UO). Featured natural ingredient: Sunflower oil. Raining Rose offers label options with and without the USDA organic seal for customer flexibility. EOS™ LIP BALM (EOS-LIP). Featured natural ingredient: Shea butter. Made with 95% organic ingredients, this retail favorite will keep lips soft and sensationally smooth.

If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

There’s a green wave rising in the promotional products industry.

15 Feb

Compelled by evolving end-client tastes, a desire to increase efficiency, and a will to reduce the impact of industry on the planet, a growing number of top promo suppliers are ramping up efforts to operate more sustainably. {reposting from ASI article}

hand holding eco-friendly plant with light glowing light bulb

It’s much more than a trend or even a priority. It’s a tectonic shift occurring within promo and across industries that will fundamentally change and improve production, while also leading to more products being made with earth-friendlier content. Underway for years, the movement is poised to accelerate both in the short- and long-term.

“In the years ahead, people will choose better products made in a sustainable way, not more products,” says Jeremy Lott, president and CEO of Issaquah, WA-based SanMar (asi/84863), the largest supplier in promo.

“Better products work harder for our end-users,” he continues. “They get worn more, make more impressions. Quality, sustainably-made product is a positive for our industry and is here to stay.”

Suppliers have certainly been backing up their promises with measurable gains. It’s a stark contrast to the misuse of terms like “green,” “eco-friendly” and “sustainability” as marketing buzzwords. But what does sustainability really mean?

Under the EPA’s broad definition, it’s conducting activities in a manner that ensures that human impact on the environment is sufficiently mitigated in pursuit of the protection of natural resources and of future generations’ access to water, material, resources, and social and economic requirements.

In a business sense, particularly as it applies to manufacturing and operations, sustainability is creating and/or providing product through economically sound processes that minimize negative environmental impacts. Those actions conserve energy and natural resources and also protect employees, community and consumers.

Suppliers are making these sustainability commitments because they believe they’re the right thing to do – and because consumers are demanding it. The millennial and Gen Z generational cohorts – which are, broadly speaking and taken together, those in their later 30s on down to 10 year-olds – are particularly keen on green.

For instance, a UNiDAYS survey found that 93% of Gen Z members believe that brands have an obligation to take a stand on environmental issues. With estimated buying power of more than $140 billion, that’s a perspective brands ignore at their own peril. “GenZers are passionate about environmental causes,” says Deep Patel, a serial entrepreneur and GenZ member.

S&S Activewear: Make an Imprint

One of the recent headline-grabbing examples of sustainability in promo comes from S&S Activewear (asi/84358), the third largest supplier in the industry. In January, the Illinois-headquartered company announced that it had completed a two-year long project that involved installing solar panels at its six U.S. facilities, which cover about 3.5 million square feet collectively.

Drone footage shows the solar panels on S&S Activewear’s U.S. facilities.

Clean energy generated from the 2,456 high-performance panels will prevent the equivalent of more than four million pounds of CO2 being released into the atmosphere annually, while also powering S&S’s operations. At two of the six locations – in Nevada and Bolingbrook, IL – solar will provide nearly 100% of the energy necessary to run the distribution centers.

The multimillion-dollar project was a monumental undertaking that featured an array of challenges, such as navigating the different restrictions and incentives from each state, municipality and utility where S&S distribution centers are located. It also entailed getting facility landlords on board, not to mention the technical aspects of ensuring that high-quality solar solutions were being installed.

S&S’s solar initiative is part of its broader “Make an Imprint” program, which governs the firm’s corporate, social and environmental efforts for making the communities where it operates better and mitigating deleterious environmental impacts.

S&S leaders, which credit solar firm PurePoint Energy with being an invaluable partner that helped bring the project to fruition, say the effort was well worth it.

“There’s no question that consumers across all end markets expect their supply chains to be more environmentally focused,” says Frank Myers, chief financial and operating officer at S&S. “The brands we partner with are focused on sustainability, as are we. Our company values having fun – and a big part of that is enjoying the outdoors with our friends, families, vendors and customers. As a company, we’re inspired to operate more responsibly and preserve our environment for future generations.”

Gildan: Genuine Responsibility

The fifth-largest supplier by revenue in the North American promo industry, Gildan (asi/56842) has been a longtime leader with environmental initiatives.

Stat about Gildan's renewable energy

The Montreal-headquartered company’s “Genuine Responsibility” is a social, environmental and governance program that guides how the firm’s apparel is designed, made and sold. For some 16 years, Gildan has implemented specific tools and programs to track its environmental impacts and to ensure its sustainability objectives are met.

The approach has born fruit. In 2020, Gildan ranked 32nd on The Wall Street Journal’s new ranking of the Top 100 Most Sustainably Managed Companies. It was one of only three apparel companies to make the list. Also, for the eighth year running, Gildan made the Dow Jones Sustainability Indices as the only apparel manufacturer included on the North American index.

In December, Gildan was named as a top performer in CDP’s Climate Change Report, earning an A- score that placed the company in CDP’s leadership band for a second consecutive year. CDP is a not-for-profit charity running a global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts.

Gildan makes the details of its sustainability progress available annually in publicly available reports and its Genuine Responsibility microsite. For example, in 2019 Gildan decreased its GHG emissions by 10.5% compared with 2018. Also, Gildan reduced its wastewater/effluent intensity (total effluent volume by kg of production) in 2019 by 14% when compared to 2015.

“Our ownership of our facilities and our expertise in making the products we sell allow us to implement leading environmental, social and governance (ESG) practices into every stage of the process,” Gildan says in a statement. “This allows us to improve the impacts we have on our people, their communities and the environment where we operate.”

SanMar: A Canvas for Good

SanMar has been building on sustainability efforts in recent years, something that came into full bloom with the 2019 launch of “Canvas for Good.” The corporate social responsibility initiative details SanMar’s goals, actions and tangible progress in areas that range from ethical sourcing and charitable outreach, to diversity/inclusion and environmental impact.

“The apparel industry has not done a good job of being good stewards of the planet. For our children and grandchildren’s sake, it is critical we change that.”Jeremy Lott, SanMar

Released last month, the latest Canvas for Good report features some exciting achievements on the sustainability front, says Lott. Through mitigation efforts, SanMar has reduced its total energy usage by 7% from 2016 through 2019, while pairing down energy intensity output during the same period by 23%. Similarly, CO2 emissions intensity is down 20% over the four-year span.

member of the Sustainable Apparel Coalition, SanMar has been making sustainability progress through smart logistics. The company services eight of its 10 distribution centers via intermodal transport (which utilizes methods such as train and ships in addition to trucks), which reduces emissions. The supplier ships domestically with carriers that have green initiatives and/or are SmartWay Partners, an EPA program that helps companies advance supply chain sustainability. Among other conscientious steps, SanMar runs a packing program that batches individual shipments bound for the same destination, thereby reducing the number of trucks picking up from the supplier’s distribution centers each day.

There are product innovations too, like the District Re-Tee and Re-Fleece, which are made entirely from polyester that’s been produced with recycled plastic bottles. SanMar has also been working with supply chain partners to develop new dyeing technology that reduces waste and water use. “In the coming years, we are committed to developing even more want-to-wear products that reduce our impact,” SanMar executives say in the Canvas for Good report.

Man wearing Ruby red Sanmar t-shirt

SanMar’s Re-Tee is 100% recycled fabric and never re-dyed.

SanMar does acknowledge that its water use increased between 2016 and 2019, mostly due to the opening of a new distribution center in Arizona (2017) and expanding a facility in Texas. Still, SanMar is working to reduce water consumption. As just one example: At the new and expanded locations, the company has installed evaporative cooling systems that evaporate water into the air to provide an energy-efficient cooling method. More is in the works, including establishing a baseline water usage on the expanded distribution network that can then be worked against to reduce consumption.

“Through making good on sustainability efforts, we will have product with better quality made in the most efficient way possible,” says Lott, who ranked first in ASI’s 2020 Power 50. “We all share this one small planet and the apparel industry has not done a good job of being good stewards of the planet. For our children and grandchildren’s sake, it is critical we change that.”

Koozie Group: Keep It. Give It.

Formerly known as BIC Graphic and currently the seventh largest supplier in promo, Clearwater, FL-based Koozie Group (asi/40480) announced in January the launch of “Keep It. Give It.” The program is an expansion and greater formalization of the company’s social impact and sustainability commitment. It focuses on areas like diversity/inclusion, safety/social responsibility, environmental stewardship and more.

ASI Media’s “21 Predictions for Promo in 2021” feature article asserts that the industry will increase sustainability efforts this year. That appears to be happening.

A key component of the eco aspects of the initiative is Koozie Group’s KG Factor, a designation debuted in December that identifies products that lessen environmental impact because they’re kept for a long time (until they break) or gifted. Koozie Group worked with the firm Hanover Research to conduct an impartial end-user survey to identify items in its product portfolio that have the KG Factor. There are currently 510 such products.

“Four out of five people would keep or give a KG Factor product because it was useful, functional, durable and attractive,” says Melissa Ralston, chief marketing officer at Koozie Group. “About 85% of respondents said they would keep these items until they break.”

Going forward, 75% of new products that Koozie Group brings to market will have the KG Factor designation, the supplier asserts. Through design and quality, “By 2024, our goal is to have at least half of our entire product assortment carry the KG Factor,” notes Ralston.

The supplier’s green efforts go well beyond just the designation. They additionally include elements like recycling 83% of waste, making more than 100 products with recycled materials, recycling 4,379 tons of cardboard and paper annually, ensuring 100% of sourced outgoing corrugate packaging is SFI-Certified and made from 100% recyclable and/or recycled materials, and earning the ISO 14001 certification for its facilities in Clearwater and Sleepy Eye, MN, which confirms a business is executing ethical environmental practices on a daily basis.

Alphabroder: The Green Team

Another company that’s upping its eco efforts is alphabroder (asi/34063).

The industry’s second-largest supplier recently announced the launch of “Green Team,” an initiative that includes 20 people from across departments who will work to create what the Trevose, PA-based firm describes as a meaningful and measurable corporate sustainability platform.

Andrea Lara Routzahn“Sustainability is moving from a ‘nice to have’ to a ‘must have.’”Andrea Lara Routzahn, alphabroder

“With Green Team, we aim to enhance and build upon all the good things many of our current brand partners, service providers and supply chain partners are already doing really well, and to help others improve their practices,” says Andrea Lara Routzahn, senior vice president of portfolio and supplier management at alphabroder. “We want to make it easy and informative for our customers to learn more about sustainability and curate our sustainable products and brands. Our goal is to be transparent and honest.”

While announced in January, the Green Team began work the previous May. So far, it’s completed two important phases of work, says Routzahn. The first phase focused on research, education and assessing the current state of the company in terms of sustainability. The second phase entailed learning from the first phase and creating recommendations and action plans for achieving green goals. The particulars are still being discussed among executives, but Routzahn expects there’ll be more details to share in the coming months. “Sustainability is moving from a ‘nice to have’ to a ‘must have,’” says Routzahn. “Corporations and organizations that embrace and communicate their own sustainability initiatives want promotional products that align with their corporate sustainability identity.”

Eco Product Evolution

The intensified energy being devoted to sustainability isn’t just coming from promo’s biggest suppliers. Smaller and mid-sized suppliers are also stitching sustainability into the fabric of their business models.

Take Bagito (asi/37896), for instance. A certified B corporation, meaning the firm meets rigorous standards on social and environmental performance, the Santa Cruz, CA-based supplier’s products, which consist of reusable bags, are made from 100% recycled plastic or 100% organic/non-GMO cotton. Socially conscious, Bagito donates part of every sale to its sister nonprofit Power2Sustain.org, an environmental literacy project aimed at students.

Stat about eco-friendly products with thumbs up and green leaf

(ASI Research)

“People can sense that things are changing with our climate and natural world and are thinking more and more about what they can do personally to help,” says Bagito President Mitch Barlas. “I believe that desire to be of service in some small way to help our planet is driving end-users to look for and purchase promotional products that are both made from sustainable materials and are reusable and support sustainability in their daily lives.”

Sustainability is also at the heart of Storm Creek’s (asi/89879) business. The Eagan, MN-based apparel supplier has upgraded 75% of its product line to include recycled materials. The green-focused product innovation is best on display in Storm Creek’s Eco Collection, each piece in which contains at least 35% material that’s been made from recycled plastic bottles. Storm Creek donates 1% of every purchase from the Eco Collection to nonprofits focused on environmental protection through the 1% For the Planet movement.

In this video, Storm Creek explains its commitment to sustainability. The video, released in 2020, mentions that 2.5 million plastic bottles have been deferred from landfills thanks to Storm Creek’s efforts. The number is now about 3 million.

As of this writing, Storm Creek’s eco initiatives had redirected more than 3 million plastic bottles from landfills into useful, attractive garments. Notably, many of the mills from which Storm Creek sources raw materials are Bluesign or Oeko-Tex certified, meaning they follow sustainable practices, including water conservation and using environmentally safe chemicals.

“In grand gestures and in quiet acts,” Storm Creek says, “we strive to do the right thing by our product, our customers, our communities and our planet.”

With the way the world is changing, there’s a growing likelihood that companies that fail to do the same will start to fall behind.

It’s Cold and Travel Season

4 Dec

Time to head out to grandma’s. Except to see a number of sick fellow travelers. Here is a fun flyer that just can to us from Raining Rose – the first in the promotional items industry to offer a USDA certified organic promotional lip balm. All Raining Rose items are made in the USA. Even the casings of their lip balms are 33% recycled (plastic) material.

flyer

flyer

If you are interested in made in these items to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

BIC® Ecolutions® Gets Better

23 May

BIC® Ecolutions® Round Stic®

When I first wrote about the BIC® Ecolutions® Round Stic®, the pre-consumer recycled plastic version of the ubiquitous  BIC®  Round Stic®, the recycled content clocked in at 67%.

The new 2011 flyer from BIC® that the office just received has that count up to 74%. So that is better, good job BIC®, where can you go from here? I know, make the pen part of your Buy One Get One Free second quarter promotion. Oh wait, you already have. Brilliant.

Like many other companies in our industry BIC® is taking some of the designs that have made them famous and offering those items from more sustainable materials. Look at the BIC® Ecolutions® Round Stic® in terms of a very easy win to making a small change to a more sustainable collateral materials mix.

Simply put. It is a BIC® Round Stic®. You already know it. Heck you likely have one sitting around the office. These things are everywhere and the public trusts them. That is huge. This is not just another recycled content pen, it is a recycled BIC® and for conservative industries that buy a huge amount of writing instruments, like banks, mortgage lenders, realtors, schools and colleges, being able to offer a known brand that is eco friendly, helps a lot in making the pitch to move to eco friendly collateral.

BIC® Ecolutions® Round Stic® comes in a white barrel with black, forest green, navy, and red trims. Ink colors offered are black and blue in a medium point with the BIC® Easy-Glide System® Fine Point available at an additional cost. Again, it is the same Round Stic® you have known for years, except, you know… different.

So save some money, save some plastic bottles from the landfill, and go buy a handfull of BIC® Ecolutions® Round Stic® pens. With the Buy One Get One Free deal now running you really don’t have anything to lose in finally trying out a recycled pen for the bank’s lobby. And your customers will likely appreciate the change.

Ecolutions

If you are looking for more information on BIC® sustainable products options send a quick email to Pam Cote at BIC®. If you are interested in the BIC® Ecolutions® Round Stic® to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Why Calendars? (repost)

17 May

{Our friends at Norwood sent us this bit of information on the power of calendars that we wanted to re-post. Regardless if you are going the traditional route or the sustainable materials (printing) route, the marketing appeal of calendars remains the same. See blog post Calendars, Calendars, Calendars.} 

goingreen® Contractor | Triumph Calendars

goingreen® Contractor | Triumph Calendars

Need a reason to order Calendars EARLY this year? How about 5!

Check it out!  PPB put together a great analysis of wall calendars as ideal promotional products.

All that being said, why should you order your calendars from Norwood by July 1, 2011?

1)  Save Money – take advantage of early order pricing

2)  Best Selection – the styles and themes you want are guaranteed to be in stock

3)  Free Storage – we’ll store your orders until Fall – FREE of charge

4)  Peace of Mind – your calendars will be ready for distribution when you are (and isn’t it nice to cross things off your list?)

5)  Be First – get your calendars on your customers’ walls first!

If you are an ASI distributor Jim Munkittrick is the contact to talk to at Norwood about calendars. If you are interested in goingreen® products to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Two New Bamboo Promo Ideas

15 Mar

This is a guest post by John Simonetta, owner of  Proforma Green Marketing, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Bamboo as a material was a big mover in 2009. The industry saw bamboo cloth being used in caps, shirts, towels, jackets, heavy totes and even robes. As a replacement for hardwood, bamboo is used in awards, cutting boards, umbrella shafts, and any number of tool handles.

For 2010 the move to bamboo does not seem to be slowing down. As a quick-growing, renewable, natural resource bamboo seems here to stay in the promotional products market. Here are two quick ideas in bamboo new for 2010.

The KIVA Ball Point from LogoMark is one of the first bamboo body pens to hit the market this year. I suspect there will be more. Like most items from LogoMark this pen has a little more style and flare than its peers.

The bamboo pen body gives the KIVA a natural feel and the black, blue or green plastic tip and clip is biodegradable plastic. These pens EQP for $1.45 with one color imprint. With PLA pens for Shepenco running at around $0.50, the KIVA is not meant to be competing in the cheap eco-pen field, but rather as a nicer, client or employee gift pen, perhaps as part of a package with  LogoMark’s bamboo office picture frame or bamboo business card holder.

A number of basic bamboo shopping totes are also coming to market including a bamboo version of the very popular Big Thunder tote by American Ad Bags.

This Bamboo Thunder is 100% Natural Bamboo – which is naturally biodegradable and an eco-friendly sustainable resource – and has a incredibly soft touch that you just do not get with poly or canvas bags. For added strength the Bamboo Thunder offers stitched seams in the sides and at the bottom gusset.

One issue might be price. The Bamboo Thunder by American Adbag runs EQP $3.00, which is more than the $2.10 EQP price of the screen printed polypropylene Big Thunder by Bag Makers (yes different manufacturers, same name, go figure). Both bags measure in at a whooping 13″ x 10″ x 15″. Yes that is a 10 inch gusset.

If you are an ASI distributor Dustin is the contact to talk to at LogoMark. Want more info on the Bamboo Thunder, talked to Courtney Rasmussen at American Adbag.

If you are interested in the these items or other bamboo ideas to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Total Branding By Express Line

13 Feb

This is a guest post by John Simonetta, owner of  Proforma Green Marketing, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Pre-printing for bags is becoming more and more popular in our industry, and I have written about that in the past. Something new gaining speed is pre-printing for drink ware. Established in 1986 and dedicated to only drink ware, The Express Line has a “total branding” program for 2010 that I think is certainly worth a second look by the Ecopreneurist looking for a marketing edge.

Stainless steel and aluminum water bottles are quickly becoming a preferred promotional item for Ecopreneurist because these bottles fit many eco themes such as reduce & reuse and the movement to stop buying plastic water bottles. Also, just like caps and tee shirts, it seems everyone has a favorite water bottle they take everywhere, so bottles give great brand exposure at little cost.

What using a pre-printed program from a company like Express Line provides is more design for the money as it simply adds the client’s art or logo to an already available, and professionally done, stock design. For a full overview of this process take a look at the Express Line Total Branding PDF on their website.

Since Earth Day is right around the corner I want to use as an example the Express Line design #203 which plays to the Earth Day theme.

In this sample we have selected EXPRESS LINE item number #4479, the olive stainless steel 44oz BOLT, with an EQP of $8.99. As seen in the sample image, the pre-print wraps the entire bottle, and would do so on the BOLT 18oz (EQP $7.59) or 24oz (EQP $7.99) as well. In this case the logo being added is ECOLAB.

Color splash motifs, cherry blossoms, flower petals, dots, and pinstripes, are all samples of ideas represented in the 12 pre-designed art overlays in the Express Line Total Branding program, and can be applied to most every item in the Express Line catalog.

Changes in both bottle color and artwork colors are possible. Also most bottles in the Express Line can take a full, multi-color art rap, so if their designs inspire full wrap designs of your own, Express Line bottles can be printed with 100% custom wrap artwork as well.

Again, if you are already spending on stainless steel and aluminum water bottles, and you want the artwork on those bottles to be more impactful, take a look at this line and this program. It is a great way to stretch your marketing budget in 2010.

If you are an ASI distributor Nicki Russo is the contact to talk to at Express Line about this great program. If you are interested in the Express Line to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Recycling Bottle Caps Into Signage

5 Dec

is is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

The following is an interview with Ecopreneurist Alan Harris.

Alan is an artist based in DFW and the founder of BottleCapArtWork.com. The company uses used bottle caps to created one of a kind corporate signage and objets d’art for clients.

Alan’s creations are a great idea for any company whose product uses a bottle cap – here I am thinking brewers of every size and style –  and for restaurants and bars looking for unique storefront and point-of-purchase signage. For more information visit www.BottleCapArtWork.com.

QUESTION: So bottle caps. How and why?

ALAN HARRIS, FOUNDER BOTTLECAPARTWORK.COM: My endeavors with bottle caps started in college, mostly on a whim. It’s easy to throw away a bottle cap; they are so small and seem inconsequential.  But even all those years ago, I recognized in bottle caps their capacity to be a brilliantly colored part of a larger whole.  Some friends and I had been saving our bottle caps for awhile (mostly beer), and I began to experiment with patterns and colors on a large scale on a flat surface. I was a sophomore in college at Baylor University when I had my own delusions about making a “bottle cap table”.  Unlike many of my counterparts, though, I actually had the time, energy and audacity to follow through with my ideas.

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Made In USA RPET- Recycled Cotton Blend T-Shirt

25 Aug

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

[social_buttons]

Oh happy day. I cannot tell you how many clients and fellow Ecopreneurists have in the past gotten very excited about recycled material shirts just to have that excitement evaporate when they are told the shirts are produced overseas.

Well, I am very happy to announce the “discovery” of Concept Eco, which has been cutting, sewing, printing,and embroidering environmentally friendly products for over 16 years in West Palm Beach, FL. And it is Concept Eco who is offering this 50% Polyester from Post-Consumer Recycled Clear Plastic Bottles (PC RPET) & 50% Waste Cotton Tee.

The shirts come in natural and white in youth sizes small through large, and adult sizes small through 3XL. The shirts are a very high quality athletic cut, 1 x 1 rib crew neck, with double needle cover stitched sleeves and bottom hem, taped shoulder to shoulder.

All of which means it looks and feels like a t-shirt, same as any other high quality 50% poly & 50% cotton blend shirt. But this shirt was once a water bottle.

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Eco Friendly Thread?

17 Feb

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

Ok, so bamboo shirts, e.c.o fleece jackets made from recycled water bottles, soy flax polos and organic cotton t-shirts. We all have seen the great environmentally sustainable and sustaining apparel products that are now available to help promote your business. If you are an Ecopreneurist running a green business then eco-friendly apparel for your promotional items and uniforms is pretty much a given.

Last year the race was on to figure out the best, safest and most sustainable printing methods for t-shirts and caps. Is it water based inks or veg/soy based dyes, or another option? That debate is still out there.

Well Docufinish is one of the companies in the middle of figuring out how to make the “greenest” production shirts possible and today they sent our office a box of samples of shirts they ran for us with water based ink for the City of Plano which included the letter on the right.

What caught my eye in the letter however is the statement in the second paragraph, “Please also keep in mind that we just recently got the ability to produce green embroidered apparel with 100% Organic Rayon thread made from tree pulp.”

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