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BPA-Free Coffee Tumblers Big In 2011

25 Feb

Blue 16 oz cup2go, 11 colors currently available

The latest attack on the disposable coffee cup from the promotional products industry is a new group of BPA-free plastic tumblers designed to look like paper but provide a reusable and brandable alternative.

These new mugs look a lot like the same unbranded products the public has seen at Starbucks, Wal-Mart, and other retailers. The idea is getting a reusable tumbler to market that acts more like the classic paper coffee cup, a light drinkware item, that fits the hand, and the car holder, in the same way as a paper cup.

In this category of reusable, BPA-Free tumblers, different vendors are approaching the idea from different angles. Some are going with an explosion of color, some with pre-prints, and some with a retake on the classic paper layout with paper wrap.

The 16 oz and 20 0z cup2go from The Express Line is a double wall plastic tumbler with threaded lid, and these guys are all about color. The cup2go currently is available in 11 very vibrant colors, including early morning favorites like Apple, Pink, and Yellow.

The 16 oz cup2go is available with a 3-3/4 x 3 x 8-1/2 imprint area, while the imprint area on the 20 oz is 4 x 3 x 8-1/2. Both models are dishwasher and microwave safe.

DA8166 16oz. Mighty Plastic Calendar Mug

For a pre-print approach we turn to the Debco 16oz. Mighty Plastic Mug, now available as the pre-printed DA8166 16oz. Mighty Plastic Calendar Mug, with 3” W x 1” H vertically on side imprint.

(The Mighty Plastic Mug is actually available in a number of trims, all of which stand 7″ H x 3.75″, and mostly run a 6.5” W x 3” H imprint area, and come with a twist top lid.)

The DA8166 16oz. Mighty Plastic Calendar Mug come pre-printed with a four-color process imprint of the 2011/2012 calendar. The pre-print idea has done very well for bags, and I expected it to quickly catch on in drinkware as well.

The calendar idea will likely work well for HR and other corporate programs with a focus more on employees and the office environment, whereas I see the cup2go more about college campuses and resort towns.

The last idea is best shown by the DPT18 DUNCAN from Avaline.

The Duncan BPA-Free Tumbler

The DPT18 DUNCAN is featured in the Avaline 2011 catalog but it is not currently on the Avaline website, as Avaline has these mugs on back order. They will be available again soon. The first time I saw this configuration was actually from a client who had purchased a mug very similar to this design at a retail outlet.

Basically the DPT18 DUNCAN faithfully reproduces the paper coffee cup out of BPA-Free plastic in white, and then accents that cup with a bright silicon wrap to add color to the product.

Since the imprint is on the mug and not the band, your imprint rides a little low on the tumbler, but the overall impact, especially when the imprint is match to band color, is rather nice.

I like the look. The DPT18 DUNCAN is my choice for the farmer’s market, the corner coffee shop, and the PTA fundraiser.

If you’re looking for more information on these tumblers go to the source. The ASI contact for the The Express Line is Nicki Russo, talk to Jeremy Rich at Debco, and for Avaline information you want Jenn Olivencia.

If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Leeds Green Grass Collection Supports American Forests®

13 Sep

By the end of 2010, American Forests® will have planted over 35 million trees in projects across the United States and internationally. Their goal is to plant 100 million trees by 2020.

Each item sold in the Green Grass Collection from Leeds will generate funds to support that goal. For example for every Green Grass Aluminum Bottle sold through December 31, 2011, 10% of the sales revenue will go to American Forests®.

Like all pre-prints programs the Green Grass Collection from Leeds allows more bang for the buck by supplying pre-designed artwork to which a company simply adds its logo.

The fact that sales of these items supports such a worthwhile goal is certainly a bonus.

The depth of the Green Grass Collection is also of value to the client because with so many items available it is easy to mix and match ideas to support a single goal or marketing plan.

For example, if targeting young adults, think about bundling the Green Grass Aluminum Bottle with the Green Grass Laminated Non-Woven Inspire Lunch Bag.

Going after a more professional audience? Think about the Green Grass Ceramic Tumbler paired with the Green Grass Journal Book.

Add to these items both a Laminated Non-Woven Large Shopper and Laminated Non-Woven Small Shopper, and there are quite a few combinations possible to meet your marketing needs.

For more information on the Green Grass Collection and the relationship between Leeds and American Forests® contact Mary Beach.

If you are interested in the Green Grass Collection as a marketing idea for your own organization, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Adventures In Green Marketing Mugs Are In

1 Jul

Our new self-promo mugs are getting ready to run. What do you think?

This is an example of the Numo Manufacturing 488 Ceramic Double-Wall Tumbler. Our price per unit on the 488 is $4.99 on sale until the end of year. Min run is 72 units. Pricing includes one color imprint on both sides. As you can see there is a lot of room for printing, much more than standard coffee cup. Cups will be running in the next week or so. Drop me a line if you want a sample sent out.

If you are an ASI member with questions for Numo Manufacturing Kim Gasparini is the contact to talk to. You also might want to check out Here Come The Mugs blog from the archives to learn about this very popular design.

If you are interested in the 488 Ceramic Double-Wall Tumbler to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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