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TRENDS & NEW PRODUCTS

24 Sep

Reduce Plastic Waste With Easy Product Swaps. Everyday decisions that make a difference. Ideas from PCNA.

We believe that big change begins with small steps. And when backed by organization-wide commitment, the small steps add up to real progress. At PCNA, their EcoSmart® program is the driving force behind the actions we’re taking to move our organization, and the promotional products industry, toward a more eco-friendly future.

In honor of the everyday eco-friendly decisions we can all take, PCNA put together a list of some easy ways to send a message of eco-friendliness and actually be eco-friendly at the same time. Amplify your brand with these reusable products that can easily be swapped with their disposable counterparts.

Swap: One reusable water bottle can save 167 plastic water bottles per year (Fast Company).

Hugo Vacuum Insulated Bottle 18oz. Double-wall construction, vacuum insulated. Keeps drinks hot for 5 hours and cold for 15 hours. Leak-proof locking cap.

Swap: One reusable cup can save 115 disposable coffee cups per year (Freedonia Group).

Copper Vacuum Insulated K Mini Tumbler 14oz. Part of our Bold Geometry trend collection this style is defined by angles that create a great tactile and visual experience. Double-wall vacuum construction with copper insulation. Keeps drinks hot for 8 hours and cold for 24 hours. The construction also prevents condensation on the outside of the tumbler. Compact design fits easily under most single cup or K-cup coffee makers as well as in all standard cup holders. Easy sipping, push-on lid with slide closure. Wide opening for comfortable filling and pouring.

Swap: One reusable grocery tote can save 500 plastic bags per year (Reusethisbag.com)

Laminated 100% Recycled Shopper. This fashionable tote is laminated to provide maximum durability. Reusable shopping bag is perfect for all your grocery essentials. Large main compartment and generous gusset for maximum capacity. 23.5″ shoulder straps. This product is made from 100% PET recycled fabric.

Swap: One reusable food container can save 250 disposable takeout containers per year (Huffington Post).

Plastic and Wheat Straw Lunch Box Container. Through a partnership with 1% For The Planet, one percent of sales of EcoSmart products will be donated to nonprofits dedicated to protecting the planet. Pack your food in style with the plastic and wheat straw lunch box. This item features a tray to keep your food separated and a locking lid with handles for carrying. FDA tested. BPA free.

Swap: One reusable cooler can save 200 plastic or paper bags per year (Huffington Post).

Through a partnership with 1% For The Planet, one percent of sales of EcoSmart products will be donated to nonprofits dedicated to protecting the planet. This cooler features a 100% recycled polyester outer main material. Top fold-over style reminiscent of a paper lunch bag and includes a grab handle. Note: Foil lining, webbing handle and webbing trim are not made with recycled materials.

If you are interested in sustainable ideas to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

Leeds Video: From Plastic to Product

31 Oct

Owl® 51% Recycled Deluxe Compu-Messenger Bag Made from 51% post-consumer recycled material. Large main compartment with built-in 17″ laptop sleeve. Front zippered pocket with media pocket, headphone port and zippered accessory pocket. Full organization under flap. Rear zippered pocket and trolley handle. Two side mesh pockets. Detachable, adjustable shoulder strap. Carry handle.

Saw this video from Leeds (Polyconcept) regarding the making of recycled PET fabrics.

Leeds has a number of items in their EcoSmart line made from 51% to 100% recycled materials, like the Owl Recycled Deluxe Compu-Messenger Bag.

The video is no where near as informative as the TED TALK given by Mike Biddle.

Still nice short overview, and we get this question all the time.

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If you are an ASI distributor Michael Dunsworth is the contact to talk to about complete EcoSmart line. If you are interested in EcoSmart items for your own business or event, contact your local promotional items vendor or email info@proformagreen.com for information, pricing, and samples.

Folding Water Bottles at ASI Dallas

18 Feb

HydroPouch!™ 24 oz. Soccer Ball Collapsible Water Bottle – Patent Pending

Folding water bottles were everywhere at ASI Dallas this year. Bullet had them. Jetline had them (some shaped like sport balls).  Numo had them. Maybe another two or three folks.

Why? Because they are a good idea. It is much easier to pack a foldable BPA-free bottle into a purse, glove compartment, or backpack than a solid water bottle. And when needed these empty bottles can much more easily – and for less cost – be mailed.

Yes, these are not going to hold up to the same punishment as a h2go-v volt style stainless steel bottle, but so what, the stainless steel bottle is 3x the cost and targeted at a different audience.

Where would I suggest using the new folding bottles? Airports. Anything to do with marketing to folks getting on planes. This is a super lightweight item they can place in their carry on. Once they are through security, fill the bottle up at the nearest water fountain and board the flight. Simple.

Frequent travelers would hold on to these forever, all the while getting your brand into that business networking club that is the first class cabin. (Yes I can see these in first class, water is water people, and those tiny little glasses up there just do not cut it on a 16hr business trip to Asia from the US).

Where else? School and clubs. Same idea, sort of. Play up the easy to store idea. Use them for a long trip, when you are done fold up and toss in child’s backpack. Simple.

Going the other direction we actually pitched these to a Dallas bar know for a signature Margarita. The idea was to serve the Margarita in a freezer-safe, custom shaped HydroPouch from Jetline, which would be great out on the bar’s porch in the Dallas Spring and Summer. Be creative.

Here I am at ASI with the Bullet Hermosa Water Bag With Carabiner.

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I would say expect more pouch bottle designs as 2012 continues. So pick your bottle. Pick your ASI contact,  Kim Gasparini at Numo Manufacturing, Alex Skorupsky at Jetline, Mary Beach at Leeds, or contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Leeds Green Grass Collection Supports American Forests®

13 Sep

By the end of 2010, American Forests® will have planted over 35 million trees in projects across the United States and internationally. Their goal is to plant 100 million trees by 2020.

Each item sold in the Green Grass Collection from Leeds will generate funds to support that goal. For example for every Green Grass Aluminum Bottle sold through December 31, 2011, 10% of the sales revenue will go to American Forests®.

Like all pre-prints programs the Green Grass Collection from Leeds allows more bang for the buck by supplying pre-designed artwork to which a company simply adds its logo.

The fact that sales of these items supports such a worthwhile goal is certainly a bonus.

The depth of the Green Grass Collection is also of value to the client because with so many items available it is easy to mix and match ideas to support a single goal or marketing plan.

For example, if targeting young adults, think about bundling the Green Grass Aluminum Bottle with the Green Grass Laminated Non-Woven Inspire Lunch Bag.

Going after a more professional audience? Think about the Green Grass Ceramic Tumbler paired with the Green Grass Journal Book.

Add to these items both a Laminated Non-Woven Large Shopper and Laminated Non-Woven Small Shopper, and there are quite a few combinations possible to meet your marketing needs.

For more information on the Green Grass Collection and the relationship between Leeds and American Forests® contact Mary Beach.

If you are interested in the Green Grass Collection as a marketing idea for your own organization, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

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