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FLYER: Celebrate Earth Day With Wall Sprouts Blossom Kits!

16 Mar

flyer

If you are interested in Wall Sprouts Blossom Kits to promote your own business, or to get a sample, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

North End Sport Red Ladies’ Charge Recycled Polyester Performance Short-Sleeve shirt

14 Mar

Fabric: 2.4 oz./yd2/80gsm. Moisture wicking performance. 54% recycled polyester 46% polyester mechanical stretch ripstop. Features: textured ripstop with mechanical stretch. structured collar stand. stylized front and back yokes. heat seal label. Front and back princess seams.

Organic coffee outfit looking for new staff uniforms? Don’t know why, but when I saw the North End Sport Red Ladies’ Charge Recycled Polyester Performance Short-Sleeve Shirt in the new Oak Moss color, I thought of coffee bars.

Of course there is also a good chance I am just a bit tired and wishing for caffeine.

So, the North End Sport Red Ladies’ Charge Recycled Polyester Performance Short-Sleeve shirt, as well as having likely the longest name for a polo I have ever seen, is made from 54% recycled polyester, plus a remaining 46% polyester mechanical stretch ripstop. What we have here is a performance polo, with moisture wicking properties, that is made from recycled milk cartons, water bottles, and other plastic.

Pretty neat right, and a perfect fit for an company working on their sustainable branding.

The North End Sport Red Ladies’ Charge Recycled Polyester Performance Short-Sleeve shirt run sizes XS – 3XL. They are custom embroidered in the USA at the factory. Color options are Black, Red, Night Blue, Oak Moss, and White.

There is a matching men’s companion available as well.

North End has been making exceptional clothing for the promotional industry for over a decade, and North End Sport Red Ladies’ Charge Recycled Polyester Performance Short-Sleeve shirt is a great addition to their line up.

If you are interested in North End Sport Red Ladies’ Charge Recycled Polyester Performance Short-Sleeve shirt to promote your own business, or to get a sample, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.

Bobble Infuse Made in USA

17 Feb

Did you know that Bobble bottles are made in the USA? I didn’t. All I knew was that they seem to be in every retail outlet around town.

So if you go with a Bobble item, like the new Bobble Infuse 20oz, not only do you get a made in USA item, but also the well know Bobble brand to help boast the perceived value of your marketing collateral.

Another bonus of the Bobble Infuse being a retail item is that your audience can easily get replacement carbon filters for these bottles. That is a plus because, of course, the longer they keep and use the bottles the longer your marketing message is circulating.

(And also we can hope, the longer that person is using a refillable bottle, and not disposable bottled water, which keeps those not used bottles water bottles out of the landfill. Hey, it all adds up).

The Bobble Infuse 20oz filter cage easily detaches for filter removal, and a second carbon filter ships with the bottle. The neck is large enough for ice cubes. These are squeezable bottles, and BPA free. And we did mention made in USA right?

Check out the video.

If you are interested in the Bobble Infuse 20oz. to promote own business, or to get a sample, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Wooden Wheel Barrow Blossom Kit

13 Feb
1 Seed Packet (Specify on Order), 1 Peat Pellet, Wood Wheel Barrow Planter w/Plastic Liner, and Natural Kraft Box.

1 Seed Packet (Specify on Order), 1 Peat Pellet, Wood Wheel Barrow Planter w/Plastic Liner, and Natural Kraft Box.

What one word do we want to use to describe the Wooden Wheel Barrow Blossom Kit.

Adorable.

Blossom kits all share the same basic idea. The item being sent will grow a plant, normally from seeds. In the case of the Wooden Wheel Barrow Blossom Kit by Illini, the kit is constructed from natural pine wood with a plastic liner designed to protect the wood from water damage. The kit includes – of course – the cute little wooden wheel barrow planter, plus seed packet, peat pellet, and natural kraft box with printed planting instructions.

And it is a kit, arriving to your client with a retail looking cardboard box, all ready to go.

So let’s get started with a the clichés.

These type of products are inevitably use during marketing campaigns, where the marketer is promising to ‘grow’ something.  Grow your business, grow you ad revenue, grow for savings, etc. And it works. Also I personally like the juxtaposition of a tactical, natural item like this being used by software or tech firms to promote their business.  Plants are very real, something to smell and touch, whereas a lot of technology is seem as cold. The mix and match of the marketing message often sets your pitch above all those others using Powerbanks and iPad rests.

The other huge users of these items is school or City programs teaching about planting, nature, agriculture, etc.

The Wooden Wheel Barrow Blossom Kit comes with 11 available seed options – Basil, Coleus, Forget-Me-Not, Marigold, Money Plant, Oregano, Patriotic Mix, Poppy, Sunflower, Tomato, or Thyme – and a good size imprint area at 2 1/2” x 1 3/8”.

If you are interested in the Wooden Wheel Barrow Blossom Kit to promote own business, or to get a sample, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Night lights: The Next Green Promo Great Idea?

8 Feb
Genuine Limelites® • Limelite – the “high tech” night light • Patented Electroluminescent Technology • Safe . . . no heat, totally cool to the touch • Costs less than 3¢/year to operate • Contemporary design . . .less than 1/4″ thick • Available in Blue and Green • LIFETIME GUARANTEE! • Made in the USA

Genuine Limelites® Limelite – the “high tech” night light. Patented Electroluminescent Technology. Safe . . . no heat, totally cool to the touch. Costs less than 3¢/year to operate. Contemporary design . . .less than 1/4″ thick. LIFETIME GUARANTEE! Made in the USA

Research by Sunbeam Hospitality and Andis Corporation shows that about 45% of hotel guests leave the bathroom light on as a night light while they sleep. Indeed night lights are so important to travelers that since 2003 the American Automobile Association TourBook includes the availability of night lights in their reviews of hotels.

Why? Perhaps because the National Safety Council reports that most accidents occur in the bathroom, and that poor lighting is the 6th leading cause pf accidents in the home and a major contributor to hotel room accidents. It seems that people just feel better sleeping with a light on.

But all those lights can mean a lot of wasted electricity. Green Suites estimated that night lights in rooms are actually a huge energy saver as over 40% of travelers without access to a night light leave bathroom lights on as a night light, consuming over $50 in energy annually per room.

As far back as 1999, researchers at the Lawrence Berkeley National Laboratory Lighting Research Group Lab conducted a Department of Energy-funded study to search for ways of improving energy efficiency in the hospitality industry. According to Berkeley Lab lighting researcher Michael Siminovitch, “More than 75 percent of the energy used [by room] fixtures occurs when they are left on for more than two hours at a time.” The study showed that bathroom lights are activated for the longest periods of time in occupied hotel rooms — an average of eight hours, compared with less than five hours for bedroom lights, and two hours for desk lights.

So what does all this tell us in marketing? I think two things. One, people want a light at night and in the absence of a good night light solution many people will waste a lot of electricity keeping a bathroom light on. Two, if an marketer can provide a good night light solution – in the form of a promo item – it is an opportunity for them to get their message in front of a lot of people.

I think the idea of these nightlights as little billboards is the best way to approach them as a promotional item. Travelers will love them and if your business focuses on the travel or hospitality industry the ADLite as a promotional item is nearly a no-brainer as a way to keep you message in front of your audience. Even perhaps as a little “Welcome to {insert hotel/event/conference/tradeshow name here}” sign to greet guests.

In addition these lights are great for in home use, which makes them perfect for the all night sub shop on the corner, the pediatrician’s office emergency number, or any other organization looking for a simple and useful giveaway item for their customers that also happens to let their clients lower their carbon foot print. And their energy bills.

If you are interested in custom nightlights to promote your own business, contact us via email at info@proformagreen.com for information and pricing.

Recycling Billboard to Custom Bags

26 Jan

Relan is working on a way to re-purpose billboard materials into great, recycled content, bags. Custom designs that extent the lift of your marketing budget. Take a look at the video.

From relan “Did you know that billboards and banners are not recyclable? So now what do you do with them? We can help! .Take your brand’s sustainability initiatives to the next level by repurposing your marketing materials into unique, branded products your customers are proud to use. Products that benefit the triple bottom line, tell your sustainability story, and help close the loop to keep the 600,000 tons of vinyl created each year out of landfills. We can create tote bags, coolers, messenger bags, or any product that fits your needs. Engage your people, reduce waste on the planet, increase your profits!

If you are interested in made in these bags to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Americanna EZ grip jar openers

18 Dec

Introduction price places the circle EZ grip at $0.38

Americanna is called Americanna for a reason, and although we often talk about their made in the USA recycled, retread line of products, it is important to remember that most of the Americanna line is indeed made in America.

For example the new line of EZ grip jar openers from Americanna. The EZ grip is inexpensive (circles are currently $0.38), comes in tons of colors, and over 100 stock shapes. They are super strong, super durable, and provide a huge imprint to cost ratio for your message, at 19 to 25 sq.in based on shape.

Think about that. Maybe 10 times the message area that you would get on a similarly priced pen, and the EZ grip never runs out of ink, and is always working to display your message, in the home in most cases, the exact place you want your brand to be.

Sure they’re not made from old tires like the World Famous Retread Recycled Jar Openers, but they do share all their other attributes, a very large imprint area for very small price, on an item that is reusable and lasts a very, very long time. Plus of course, they are made in USA.

So as the name suggests, if you are looking for sustainable items, or made in America items, or made in America sustainable items, Americanna is a company worth looking at.

If you are interested in made in these products to promote your own business, contact Proforma Green Marketing or email info@proformagreen.com for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Get Ready to Go Green

16 Dec

{reprint from Successful Promotions Volume 117 /December 16, 2015}

cover-story117Get Ready to Go Green

Here’s one reason why your company should go green: A majority of consumers across 60 countries say that they’re willing to pay more for products and services from companies that are committed to positive social and environmental impact, according to a new Nielsen global study of 30,000 consumers. More than half of the respondents say they have purchased at least one product or service in the past six months from an environmentally or socially responsible company.

“Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,” says Amy Fenton, global leader of public development and sustainability at Nielsen. “This behavior is on the rise and it provides opportunities for meaningful impact on our communities, in addition to helping to grow share for brands.”

Other studies also have shown that companies who promote their environmentally friendly initiatives have experienced an increase in their bottom lines. For example, after implementing eco-friendly practices like recycling and reducing gas use, both Target and Walmart reported a 20% increase in sales.

Want to highlight your company’s eco-consciousness to both employees and consumers? Here are some ideas to get started.
Give out environmentally friendly gifts at company celebrations. Employees and clients love logoed gifts at anniversary parties, celebrations and board meetings. Why not gift them with something environmentally friendly? That’s what executives at Chili’s recently did at their General Managers Conference.

During the conference, Chili’s wanted to show their appreciation to all of the managers’ support teams back home. The conference’s theme was “This is 40: Celebrate the Legacy, Experience Destiny.” With this theme in mind, Chili’s worked with a promotional products distributor and chose plantable seed bombs as their special gift, because it represented the theme of longevity. Chili’s executives got the names and address of nearly 2,000 employees and mailed out the bombs right before the conference so that they would arrive while their managers were away. The bombs, which when planted would sprout beautiful pink and green flowers, included a biodegradable gift tag displaying the conference’s theme and thanking employees for their support. “We wanted a gift that lived past the conference – that would also live on and one that would, in a small way, make the world a better place,” a Chili’s manager said.

Besides giveaways, there are many other ways to tout your company’s eco-friendliness at conferences, trade shows and events. For example, at golf outings, you might switch to eco-friendly golf tees, biodegradable score cards and pencils, and hand out organic cotton T-shirts as prizes. In the boardroom, consider providing eco-friendly pads and pencils.

Get involved in an environmentally friendly cause. Check out what type of activities are going on in your company’s area. Nonprofit groups frequently sponsor events to clean up local parks, hold recycling drives or build awareness for environmentally friendly practices. Contact these groups and see if there are opportunities for sponsorship of events they are planning, and be prepared to give out plenty of green-themed swag to attendees. Can’t find an event to participate in? Check with schools to see if they’re planning a tree-planting event, and bring seeded bookmarks to give out to students who participate in the ceremony.
Be sure to promote your participation in advance via social media and through inexpensive mailings. For example, you might send out invitations for the event on postcards printed on biodegradable seed paper. You should also take lots of pictures of your employees at the event, and post them on the company’s Facebook, Twitter and LinkedIn sites.

Even if you don’t participate in an event that’s open to the public, consider holding a green event celebration for employees at your company. It’s a fact that employees, especially millennials, seek out companies to work for that are environmentally responsible. “Green initiatives are known to improve employee morale and loyalty,” the Nielsen study reported.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

Earth Day with Ellen Degeneres and Earthspun Apparel

18 Apr
Earthspun® apparel Original Recycled X-Ray Grey® Womens V-Neck SS

Earthspun® apparel Original Recycled X-Ray Grey® Womens V-Neck SS

Products from Earthspun Apparel made their way onto the Ellen Degeneres show.

She did a nice overview of the process of creating shirts from bottles, with her own spin. It seems these products are going to be featured in the Ellen store.

Here is the video

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If you are an ASI member Gary is the contact to talk to at Earthspun. If you are interested in their recycled products to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing

Why Cork?

25 Mar

Spring is starting here in Texas. As is planning for a number of Texas wine events. So I thought this was a good time to post this information on cork and the cork coasters from Americanna.

whycorkback

1) Sustainably Harvested Cork

Careful forest management not only provides for the continued extraction of the cork oak but helps to create the conditions for a diverse range of other products that are harvested from the woodlands. A harmonious balance is maintained, where local people can provide for their needs without damaging the ecosystem or threatening the long-term sustainability of their most important natural resource. The cork oak is a slow growing tree that may live for 200 years, which allows it, on average, to be stripped 16 times during its lifetime. The first stripping only takes place after 25 years, when the trunk of the tree has a circumference of 70 cm.

Set of 6 Cork Coasters with Wine Bottle Holder.

Set of 6 Cork Coasters with Wine Bottle Holder.

2) Biodiversity Hotspot

Cork oak trees help to conserve soil by providing protection against wind erosion and increasing the rate at which rainwater infiltrates and recharges groundwater. Cork oak landscapes cover approximately 2.7 million hectares of Portugal, Spain, Algeria, Morocco, Italy, Tunisia and France. As well as providing a vital source of income for more than 100,000 people, these landscapes also support one of the highest levels of biodiversity among forest habitats, including globally endangered species such as the Iberian Lynx, the Iberian Imperial Eagle and the Barbary Deer. The Mediterranean is one of the 25 global ‘hot spots’ characterized by a high level of species diversity. It has 13,000 endemic plant species, the second highest number in the world after the tropical Andes. In cork oak landscapes, plant diversity can reach a level of 135 species per square metre, and may of these species have aromatic, culinary or medicinal uses.

3) Naturally Sequesters Carbon

In comparison to the aluminium and plastic closures, the cork stopper is the best alternative in terms of non-renewable energy consumption, emission of greenhouse effect gases, contribution to atmospheric acidification, contribution to the formation of photochemical oxidants, contribution to the eutrophication of surface water and total production of solid waste. The capture of carbon by the cork oaks during the photosynthesis process results in plant growth and transforms atmospheric CO2 into O2 and, in the case of organic matter, into cellulose. For this reason the forest is considered to be an important carbon sink.

4) Biodegradable and Recyclable

Cork is a truly sustainable product – it is renewable and biodegradable. Cork harvesting is an environmentally friendly process during which not a single tree is cut down. The bark renews itself ready for the next harvesting. Unlike its synthetic counterparts, cork is an inherently sustainable resource, both renewable and biodegradable. The cork oak tree (Quercus suber) is unique in that its thick bark can be stripped off every decade to extract the cork without damaging the trees, which can live 170 to 250 years on average.

5) Preserves Local Livelihoods

Without the demand for cork, economic pressures could force farmers to abandon the active management of cork forests, which may lead to rural exodus as well as unbalance the ecosystems that preserve the biodiversity of these regions. The increase in the market share of alternative wine stoppers, specifically plastic stoppers and screw-tops, could reduce the economic value of cork lands, therefore leading to conversion to other uses, abandonment, degradation, and finally loss of one of the best and most valuable examples of a human-nature balanced system. Because the forests have an economic value to local communities, people care for the forests. Cork oak woodlands provide employment and guarantee the survival of local communities. More than 100,000 people in the seven Mediterranean cork-producing countries depend directly and indirectly on cork economies. Cork is a vital source of regional rural employment. Over 15 billion cork stoppers are produced every year and sold worldwide to the wine industry. These stoppers are processed from bark harvested from cork oak woodlands that have existed in the Western Mediterranean for thousands of years. Cork for bottle stoppers accounts for almost 70% of the total value of the cork market. The wine industry thus plays a vital role in maintaining the economic value of cork and the cork oak forests.

CLICK HERE TO DOWNLOAD BROCHURE

Source: 100% Cork – http://100percentcork.org/cork.php/why-cork

If you are an ASI member Michelle Stiles is the contact to talk to at Americanna. If you are interested in their cork products to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing

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