“Yulex is the world’s first natural, plant-based replacement for polychloroprene (aka neoprene) foam. Originally created in partnership with Patagonia for their neoprene-free wetsuit. Yulex contains the only FSC-certified pure, plantbased rubber. Sustainably produced from renewable rubber tree forests, this material enables us to create highperforming, environmentally-conscious products.
Our newest collection, Yulex, brings together the latest in planet-first materials with our wide range of shapes, creating a better product for our customer and the planet. Because WHEN WE KNOW BETTER, WE CAN DO BETTER
High-performance gear that is both conflict-free and eco-responsible. Think tough & sustainable. Super-luxe & buttery smooth. Made from plant-based, FSC-certified rubber. Free from harmful allergens and contaminants. 60+ shapes, from laptop sleeves to totes and beyond. Fully customizable, dual sided print.”
Yulex is another resource for those companies focusing on a sustainability theme in their marketing. Yulex is also works for companies and non-profits that are past of the sustainable eco-system.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
Gemline is bringing Slowtide towels to the promotional products market.
“Slowtide’s art inspired towels and blankets provide a canvas for self-expression. Each product is crafted with premium and sustainable materials, making them more functional, absorbent, and quick to dry. Join Slowtide as they help pioneer change through community outreach, education, and donation”.
I am a fan of this line because the wide number of products – yoga, beach, golf, kitchen, camping – and all the color and playful design. Slowtide from Gemline is a great item if you business want to combine wet, with sustainably.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
Toadfish, a retail brand offered in the industry by TD Fischer, donates a portion of each sale to restoring oyster beds – which helps filter out ocean pollutants. – By Theresa Hegel
A can cooler that doesn’t tip over is a novel idea. But a non-tipping can cooler that also helps clean coastal waters is even more noteworthy.
That mix of functionality and sustainability is what prompted Wisconsin-based supplier TD Fischer (asi/90503) to introduce retail brand Toadfish to the promotional products industry.
“People like buying things with a purpose,” says Luke Armbrust, general manager of TD Fischer. “It’s not the only reason, but it might be enough to push you over the edge.”
Toadfish makes can coolers, tumblers, cup holders and dog bowls with non-tipping technology. The products include a patented suction cup on the bottom, so that they can easily be attached to boats, lawnmowers, golf carts and other vehicles. “It’s a no-tip suction cup; try tipping it over on a flat, smooth surface. It’s really, really, really difficult,” Armbrust says. “The only way you can remove it is to lift straight up. That’s the uniqueness of the item itself.”
Toadfish has also committed to replanting oyster beds for every product it sells. Oysters provide a number of benefits: Oyster reefs are a habitat for a variety of marine species, and their crevices provide shelter for fish and crabs to hide from predators. Oyster cultivation and harvest provide economic value to coastal communities. “Farmed oysters, clams and mussels account for about two-thirds of total U.S. marine aquaculture production,” according to Toadfish.
Plus, oyster beds help to improve water quality. A single oyster can filter up to 50 gallons of water a day, according to the U.S. National Oceanic and Atmospheric Administration. “Oysters act like the ocean’s kidneys, filtering out pollutants and leaving behind clean water,” says Business Insider.
The cleaner, clearer water that comes from healthy oyster beds can help support underwater grasses, creating a habitat for young crabs, scallops and fish. So far, Toadfish says it has planted over 280,000 square feet of oyster beds. That’s enough oysters to filter more than 82 million gallons of water a day, according to the company.
“It’s a staggering number,” Armbrust says.
It’s TD Fischer’s second full year in the promo industry, and so far, Armbrust says interest in Toadfish products has remained strong. “We get a lot of reorders,” he adds. “That’s usually a pretty good sign.”
What Can You Do?
About 80% of ocean pollution comes from the land, much of it the result of runoff. And more than one-third of the shellfish-growing water of the U.S. is harmed by pollution, according to the National Oceanic and Atmospheric Administration. Plus, nearly 13 million metric tons of plastic enter the ocean each year, according to the Pew Charitable Trusts. Consider these steps to help clean up out waterways.
Participate in a beach cleanup. The Surfrider Foundation, for example, has a volunteer network that conducts cleanups along the East and West coasts and the Great Lakes.
Reduce water pollution at home. Minimize impervious surfaces on your property to reduce flooding and stormwater runoff. Don’t flush nondegradable items or dump toxic chemicals down the drain. Simple steps like these can help keep waterways cleaner, according to the NRDC.
Look for products with ocean givebacks. Like Toadfish can coolers help build oyster beds to clean coastal waterways, another for-profit business, 4Ocean, sells products to help fund cleanup operations. The company sells a bracelet made of recovered plastic cord, post-consumer recycled glass beads and recycled stainless steel charms – and each one sold removes one pound of trash from the world’s oceans, according to 4Ocean.
Reduce dependence on single-use plastic. Less than 10% of plastic waste gets recycled each year, with a significant portion ending up in the oceans where it can harm marine life. Switching to tumblers, stainless-steel straws, bamboo utensils and canvas tote bags – all of which are readily available in the promotional products world – can help consumers cut single-use items from their everyday life, thus reducing plastic pollution.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
New flyers on the WonderBoom3 Bluetooth Speaker, and with “a minimum of 31% post-consumer plastic”.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
Interest people in more of what you have to offer when you give out this wheat straw lunch box set! It’s made of eco-friendly, biodegradable wheat straw plastic. This features a spoon and fork and is BPA free, dishwasher safe, and microwave safe. Hand washing is recommended for proper care. This is perfect for customers to carry their lunch with them. Add your company name or logo for maximum visibility.
From their email, “Wheat straw is a renewable and sustainable alternative to most solid plastics. Think about single-use plastic straws or styrofoam coffee cups that truly do not last for more than a single use. These wheat straw items are perfect replacements for those throwaway plastics.”
It is extremely lightweight & durable making it a simple solution for everyday products for anyone.
Unlike most plastics, wheat straw is not manufactured from fossil fuels.
Wheat straw is a by-product that is often burnt or disposed of after the wheat grain is harvested. Using this waste for innovative materials and products makes it a great zero-waste solution and adds a secondary revenue stream for farmers all while reducing their carbon footprint.
The products below are made from a BPA-free and food-grade wheat straw material that is guaranteed to have FDA approval.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
California Gov. Gavin Newsom has signed legislation that prohibits PFAS chemicals from being added to cosmetics, personal care products, textiles and clothing sold in the Golden State.
Promotional products companies that want to manufacture, sell or otherwise distribute items covered by the legislation in California will have to comply with the regulations, which are scheduled to take effect on Jan. 1, 2025.
“Today PFAS exist in all water-resistant or stain-resistant coatings,” says Jeremy Lott, a member of Counselor’s Power 50 list of promo’s most influential people and CEO of apparel company SanMar (asi/84863), promo’s largest supplier. “We expect alternatives to be developed so that we will continue to be able to offer clothing with the functionality consumers have come to expect. This has a significant impact on the outdoor industry, as waterproof functionality is critical for almost every brand in the space.”
Other industry leaders were assessing the particulars of the legislation, too.
“We are formulating our action plan,” says Andrea Lara Routzahn, chief merchant at apparel firm alphabroder (asi/34063), the second largest apparel supplier in the North American promo products industry. “It’s all quite new and sudden. Everyone is working to figure this out.”
It was a similar story at Tustin, CA-based Top 40 supplier Logomark (asi/67866). “We’re looking into this,” says CEO Trevor Gnesin, a member of Counselor’ s Power 50.
Newsom put pen to paper on AB 2771 and AB 1817 on Thursday, Sept. 29. Collectively, they prohibit perfluoroalkyl and polyfluoroalkyl substances, commonly known as “PFAS,” from being added to a broad spectrum of products in California.
Proponents of the regulations like Newsom believe the bans are warranted because of what they say are health impacts caused by PFAS.
“We are formulating our action plan,” says Andrea Lara Routzahn, chief merchant at apparel firm alphabroder (asi/34063), the second largest apparel supplier in the North American promo products industry. “It’s all quite new and sudden. Everyone is working to figure this out.”
It was a similar story at Tustin, CA-based Top 40 supplier Logomark (asi/67866). “We’re looking into this,” says CEO Trevor Gnesin, a member of Counselor’ s Power 50.
Newsom put pen to paper on AB 2771 and AB 1817 on Thursday, Sept. 29. Collectively, they prohibit perfluoroalkyl and polyfluoroalkyl substances, commonly known as “PFAS,” from being added to a broad spectrum of products in California.
Proponents of the regulations like Newsom believe the bans are warranted because of what they say are health impacts caused by PFAS.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
It tells the story of American Giant, and how they think about the things we buy and how they are made.
“I thought it would be a polite interview that would go nowhere, but I quickly found American Giant’s story irresistible. For one thing, Winthrop had figured out a way to do what most people in the apparel industry consider impossible: He’s making clothes entirely in the United States, and he’s doing so at costs that aren’t prohibitive.”
Now American Giant is entering the promotion products industry with a partnership with PCNA. Starting this September, American Giant apparel is available with custom imprinting and custom branding of your business logo, and custom artwork.
This is a whole new level of quality and commitment to Made is USA apparel. Take a look at the full American Giant line at PCNA, read over the original 2012 article, and take a moment to think about your brand, your values, and if partnering with branded American Giant items aligns with your company’s goals and values.
If you are interested in Made in the USA products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
For the founders of the Colorado-based supplier, it was all about creating new family memories – centered around its sustainable, hand-poured candles, with a built-in educational giveback program.
There’s probably only one thing that Golden State, Favorite Hoodie, String Lights, Book Club and Front Porch have in common: They’re all scented candles available from KarmaLit (asi/63906). For Sejal Parag – founder of the Colorado-based sustainable soy candle supplier – there’s a certain scent-attached memory that stimulated her idea for KarmaLit and its uniquely named premium candles.
When Sejal was a child, every evening around 5 o’clock her mother would light a candle while making dinner. As Sejal began having children of her own, those memories came flooding back, and she wanted to take advantage of the full-circle moment to create significant scent-attached memories with her own daughter.
However, the candles that Sejal and her husband, Ashil, lit in their home had to check off certain boxes. As young parents who at the time lived in San Francisco, it was important that these candles were inexpensive but premium, burned cleanly and were filled with passion.
“I thought, I have this memory from my childhood, I am now building new memories for our daughter, and I’d like to have this product, but it doesn’t exist,” Sejal says.
So, she created it – while pregnant with a son and taking care of a 1-year-old daughter – launching KarmaLit from the family home in 2014.
“KarmaLit was born from one necessity, but also a little bit of a closing the loop on where we were in the chapter of our lives and now building new memories with our children,” Ashil says.
As the company made its way onto Etsy and into trade shows, art shows and farmers markets, the Parags soon found an audience that more than resonated with their brand. At their very first art show, Sejal was working KarmaLit’s table for less than two hours before she had to call her husband to tell him to bring the rest of the candles from the studio because they were almost sold out.
“I thought to myself, there’s just absolutely no way. How was this possible? Did she forget 12 of the 13 boxes in the car?” Ashil recalls.
Soon, large orders and major brand partnerships began to roll in, and Sejal’s dream of recreating memories with eco-friendly soy candles became a reality.
“We thought to ourselves, OK, we’re really onto something here because we can actually provide a premium product that’s not a throwaway and that people can connect to,” Sejal says. “Candles are unique in that way. They connect with a massive and wide base of an audience, and it’s one of those products that everybody has a small memory of in some fashion.”
KarmaLit’s candles are also a hit with the promotional products industry. Top 40 Los Angeles-based distributor Nadel (asi/279600) works to deliver elevated experiences, and KarmaLit’s candles have been key to that strategy.
“KarmaLit have been a critical part of our team’s success as we lead with more retail-inspired gifts that go beyond the product,” says Carmela Wagner, vice president and global brand consultant at Nadel. “The support throughout the production process is excellent – truly, KarmaLit is a trusted partner that has elevated our offerings that differentiates us in the space of branded gifts.”
In the beginning, it was clear that several characteristics distinguished KarmaLit from other candle companies. It’s minority- and woman-owned and family operated. The candles are made from wax that’s extracted from soybeans grown year-round by American farmers, making it renewable and sustainable, according to the company website. The soy wax is hand-poured in small batches at KarmaLit’s studio in Denver. However, there were two more values the Parags felt were missing: philanthropy and education.
Prior to creating KarmaLit, Sejal worked for eight years planning events for an educational nonprofit. Plus, as new parents, the Parags were attuned to the state of early childhood education. Both experiences gave the couple insight into the ongoing need to fund the education system and individual classrooms. So, they created the “Smell Good. Do Good.” giveback initiative. For every candle sold, KarmaLit donates to education, using the Donors Choose platform to fund classroom projects.
“Our clients love knowing their gift has greater impact beyond the initial experience,” says Wagner.
That unique combination of bringing peace and comfort to the home, while also providing much-needed funding to schools, put KarmaLit in a bright spot during the dark days of the COVID-19 pandemic. The brand’s premium, inexpensive, eco-friendly candles were a simple investment that many people could make to uplift their space, during a time when it was essential to make your home feel like a sanctuary.
“All everybody wanted was to make something feel a little bit better because we were in such uncertain times,” Ashil says. “And, so the pandemic for us was, it was the stars aligning in a way that our product was well-equipped to take the punches of what society was giving to us.”
The small company has had growing pains, notably as the Parags moved operations from a corner in their kitchen to a studio in Denver while raising two children. But the family connection is essential to the company’s passion. Not only will the children have beautiful, scent-filled memories, but their memories will also be filled with appreciation for entrepreneurship – and all the triumphs and trials of owning a small business. The impact KarmaLit’s brand is making is a direct reflection of the impact the Parags are making in their own children’s’ lives.
“When the soul of a brand is in the right place, it can really thrive and uplift people’s lives and just be a positive agent for change in the world,” Ashil says.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
Case Study: Custom Mailer Promotes Ocean Preservation
A clean beauty brand wanted to raise awareness of its partnership with a conservation group during World Ocean Month in June.
June was World Ocean Month, and clean skincare brand Biossance wanted to show its commitment to protecting the sea – through a giveback partnership with conservation nonprofit Oceana. So, naturally, the company turned to promotional products and custom kitting.
Biossance’s PR firm put together special sea-themed mailers to send to about 150 influencers. “They always want their influencer gifting to be super-interactional to get all that buzz and make people feel good,” says Devon Kaiser, an account manager at Top 40 distributor HALO (asi/356000). “They want something they can take with them and not just use once and throw in the trash.”
The limited-edition kit included a variety of creams and serums made with sugarcane-derived squalane. Historically, the substance was made from the livers of sharks, but Biossance created its version through sugarcane fermentation. The company says its vegan squalane saves 2 million sharks a year. Plus, the beauty brand has donated more than $300,000 to Oceana. The kit also included mineral sunscreen – a more ocean-friendly choice than sunblock that contains chemicals that harm coral reefs.
To help reinforce the shark-saving message, Kaiser sourced coolers from AAA Innovations (asi/30023), which included a custom digitally printed wrap featuring the Biossance logo and blue and white sharks. Kaiser also sourced reusable glass water bottles with bamboo lids from Top 40 supplier Hit Promotional Products (asi/61125). Biossance’s PR company also tucked a shark-fin ice cube tray into the kit.
The mailer was a success, Kaiser says, with a number of recipients unboxing their kits on social media.
Kaiser has noticed sustainability becoming a bigger part of the conversation with clients these days, but that conversation is often complicated when pricing comes into play. “I have clients that come in hot and heavy and say, ‘We need organic cotton totes and this and that,’” Kaiser adds. “Then when they find out the pricing they’ll usually fall back to a cotton or rPET tote. … I think it’s kind of like eating organic. You have to understand that it’s not the same as ordering off the dollar menu.”
What Can You Do?
If sustainability is front-and-center in a client’s brand message, it’s important that their promotional products reflect that message. Here are three tips to ensure they stay on brand.
Start the discussion early. Kaiser had a client recently that wanted to use soy ink and recycled materials in a mailer, but didn’t bring it up until late in the development process. The earlier such requests happen, the more likely they can be accommodated.
Supercharge giving. If your client is already reserving a certain portion of profits to a particular conservation effort, look for products that include a giveback element – whether it’s for the same nonprofit or something similar. Many suppliers offer retail brands with built-in giving or have their own giveback agreements through organizations like 1% for the Planet.
Level up your packaging. Look for more sustainable packing options that minimize waste while still presenting your client’s brand in an attractive way – and keep items being shipped safe and secure. There are companies, for example, that offer recycled tissue paper that can be custom printed with a brand’s logo.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
I though this article was worth a reprint. Our takeaway, when planning your marketing, think multi-use, paper, glass, aluminum, reusable and long lasting promotional item solutions.
Plastic Recycling Doesn’t Work and Will Never Work
If the plastics industry is following the tobacco industry’s playbook, it may never admit to the failure of plastics recycling.By Judith Enck and Jan Dell
About the authors: Judith Enck is a former EPA regional administrator, the president of Beyond Plastics, and a visiting professor at Bennington College. Jan Dell is a chemical engineer and the founder of the Last Beach Cleanup.
Americans support recycling. We do too. But although some materials can be effectively recycled and safely made from recycled content, plastics cannot. Plastic recycling does not work and will never work. The United States in 2021 had a dismal recycling rate of about 5 percent for post-consumer plastic waste, down from a high of 9.5 percent in 2014, when the U.S. exported millions of tons of plastic waste to China and counted it as recycled—even though much of it wasn’t.
Recycling in general can be an effective way to reclaim natural material resources. The U.S.’s high recycling rate of paper, 68 percent, proves this point. The problem with recycling plastic lies not with the concept or process but with the material itself.
The first problem is that there are thousands of different plastics, each with its own composition and characteristics. They all include different chemical additives and colorants that cannot be recycled together, making it impossible to sort the trillions of pieces of plastics into separate types for processing. For example, polyethylene terephthalate (PET#1) bottles cannot be recycled with PET#1 clamshells, which are a different PET#1 material, and green PET#1 bottles cannot be recycled with clear PET#1 bottles (which is why South Korea has outlawed colored PET#1 bottles.) High-density polyethylene (HDPE#2), polyvinyl chloride (PVC#3), low-density polyethylene (LDPE#4), polypropylene (PP#5), and polystyrene (PS#6) all must be separated for recycling.
Just one fast-food meal can involve many different types of single-use plastic, including PET#1, HDPE#2, LDPE#4, PP#5, and PS#6 cups, lids, clamshells, trays, bags, and cutlery, which cannot be recycled together. This is one of several reasons why plastic fast-food service items cannot be legitimately claimed as recyclable in the U.S.
Another problem is that the reprocessing of plastic waste—when possible at all—is wasteful. Plastic is flammable, and the risk of fires at plastic-recycling facilities affects neighboring communities—many of which are located in low-income communities or communities of color.
Unlike metal and glass, plastics are not inert. Plastic products can include toxic additives and absorb chemicals, and are generally collected in curbside bins filled with possibly dangerous materials such as plastic pesticide containers. According to a report published by the Canadian government, toxicity risks in recycled plastic prohibit “the vast majority of plastic products and packaging produced” from being recycled into food-grade packaging.
Yet another problem is that plastic recycling is simply not economical. Recycled plastic costs more than new plastic because collecting, sorting, transporting, and reprocessing plastic waste is exorbitantly expensive. The petrochemical industry is rapidly expanding, which will further lower the cost of new plastic.
Conventional mechanical recycling, in which plastic waste is ground up and melted, has been around for many decades. Now the plastics industry is touting the benefits of so-called chemical recycling— in which plastic waste is broken down using high heat or more chemicals and turned into a low-quality fossil fuel.
In 2018, Dow Chemical claimed that the Renewlogy chemical-recycling plant in Salt Lake City was able to reprocess mixed plastic waste from Boise, Idaho, households through the “Hefty EnergyBag” program and turn it into diesel fuel. As Reuters exposed in a 2021 investigation, however, all the different types of plastic waste contaminated the pyrolysis process. Today, Boise burns its mixed plastic waste in cement kilns, resulting in climate-warming carbon emissions. This well-documented Renewlogy failure has not stopped the plastics industry from continuing to claim that chemical recycling works for “mixed plastics.”
Chemical recycling is not viable. It has failed and will continue to fail for the same down-to-earth, real-world reasons that the conventional mechanical recycling of plastics has consistently failed. Worse yet, its toxic emissions could cause new harm to our environment, climate, and health.
We’re not making a case for despair. Just the opposite. We need the facts so that individuals and policy makers can take concrete action. Proven solutions to the U.S.’s plastic-waste and pollution problems exist and can be quickly replicated across the country. These solutions include enacting bans on single-use plastic bags and unrecyclable single-use plastic food-service products, ensuring widespread access to water-refilling stations, installing dishwashing equipment in schools to allow students to eat food on real dishes rather than single-use plastics, and switching Meals on Wheels and other meal-delivery programs from disposables to reusable dishware.
If the plastics industry is following the tobacco industry’s playbook, it may never admit to the failure of plastics recycling. Although we may not be able to stop them from trying to fool us, we can pass effective laws to make real progress. Single-use-plastic bans reduce waste, save taxpayer money spent on disposal and cleanup, and reduce plastic pollution in the environment.
Consumers can put pressure on companies to stop filling store shelves with single-use plastics by not buying them and instead choosing reusables and products in better packaging. And we should all keep recycling our paper, boxes, cans, and glass, because that actually works.
Judith Enck is a former EPA regional administrator, the president of Beyond Plastics, and a visiting professor at Bennington College.
Jan Dell is a chemical engineer and the founder of the Last Beach Cleanup.
If you are interested in product to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
Adventures in Green Marketing 