Wheat with Memory

Here is a quick case study sent to us by iClick on their Wheat Straw swivel drive.

“Activation: Grow Organics is a small, family-owned business that creates organic and locally sourced baby foods in their home state of Washington. They started out selling primarily at farmer’s markets but they were very interested in expanding into brick and mortar stores.

They had been using catalogs to showcase their offerings, but they wanted a less wasteful option to spread the word even more. They felt physical catalogs did not align with their company values of sustainability, but they still liked the idea of handing something out in meetings.

The iClick – Wheat Straw allowed them to hand out digital copies of their catalog. The item itself is eco-friendly, being made out of wheat straw, a byproduct of wheat production. Plus, they know the iClick – Wheat Straw can be reused in the future and will not be tossed in the trash. This led to more brand recognition, a giveaway that really aligned with their company values, and a partnership with a major supermarket chain.”

If you are interested in this product to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.