New flyer from Allen Colorcraft. Here is their pitch.
WHY CHOOSE PROMOTIONAL MUGS FOR A POLITICAL CAMPAIGN
Promotional mugs bring extended value to election campaigns. Mug sales in a candidate’s online store provide needed campaign dollars. Campaign supporters like promotional mugs both as collectibles and as a functional item they will use frequently.
Promotional mugs keep a candidate’s brand on display each time the mug is used. Political campaigns can use this visibility to their advantage with interesting logos and appealing messages on a bright color like our red AMP11 mug.
Studies show logoed mugs are more effective than television or radio spots and at a fraction of the cost. One study showed 57% of people were able to recall the advertiser on a mug versus 32% for radio and 28% for TV.
If you are interested in these products to promote your own business, or if you wish to see some samples, email info@proformagreen.com for information and pricing.
And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable/recycled/recyclable products if possible.
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