The United States Playing Card Company

4 Feb

Do you play cards?

Have you ever really looked at a deck? For the marketing world, I like to think about a deck of cards as 52 little billboards taking your message into the world.

And who has ever tossed away a set of cards? I was in a rental cabin in Northern Virginia once, that deck was missing an Ace, two 4s, and the Queen of Diamonds, and it was still there, being used as best we could.
greenPlaying cards simply make a great long-term marketing investment.

So with all the options out there, why choose to go with The United States Playing Card Company (aside from the totally boss name). Let’s take a look at the list.

Their cards have been made in the USA since 1885. Their cards are made from sustainable forest papers. They use a starch based-laminate, that is gentler on water use and the environment. They use vegetable-based inks, also better for the environment.

knobcreekAnd of course there is the fact that you likely have been already playing with these cards your entire life, seeing how The United States Playing Card Company is the maker of such universally recognized brands as BEE®, BICYCLE®, KEM®, AVIATOR® and HOYLE®.

Here is the pitch for playing cards direct from their website,”playing cards offer 56 instant and creative impressions for your message. Each card can deliver a different communication point, visual or fact that is representative of your overall brand and objective.”

With the option of an individual custom impression on the front and back of each card, playing cards make great tools for training (got to learn beginning Japanese, put a phase on each card),  product education (Toyota, each suit can be a car class; Trucks, Luxury, SUVs, and Sedans, with each card a different car model), tourism (come see North Carolina, here are 52 suggested locations), really, if you get creative, the marketing uses are nearly endless.

So let’s get creative 🙂

If you are interested custom cards to promote your business or organization, contact Proforma Green Marketing or email for information and pricing

And as always, if you really want to do something sustainable, do not buy promotional products. All products are consumption at one level or another. So if you must buy, 1) Buy local (i.e. made in USA), 2) Buy useful, long lasting items, 3) Buy sustainable if possible.

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