ASI Delivers Free End-Buyer Educational Website to Distributors

21 Dec

(Our office had a small part in the creation of this ASI website. Attached is text of  ASI announcement news release sent 12/21/2012)

ASI Delivers Free End-Buyer Educational Website to Distributors
Customizable website helps distributors excite and educate customers

TREVOSE, PA – December 21, 2012 – The Advertising Specialty Institute®(ASI) today announced the launch of a free end-buyer educational website distributors can brand with their company info to help excite and educate customers about the use and cost-effectiveness of promotional products.

ASI’s End-Buyer Website was developed as a collaborative effort between ASI and its 12-member ASI Marketing, Public Relations & Industry Research Advisory Board, incorporating months of feedback from board members who wanted a surefire method of selling the ROI of promotional products to distributor prospects and buyers.

Distributors can quickly and easily customize the website with their info before emailing their link to potential clients to prove promotional products consistently rank among the most influential, enduring and cost-effective ad mediums available.

ASI’s End-Buyer Website features:

  • Landmark research. A storehouse of convincing data from ASI’s latest Global Advertising Specialties Impressions Study V.3.
  • How-to videos. Idea-generating product demos.
  • Product ideas. Examples from the most popular product categories in ESP®.
  • Informative case studies. Everything end-buyers need to know about working with a promotional products distributor.

“In seconds, a distributor can brand this jam-packed educational website and email it to potential clients to impress them with bold infographics, useful videos and plenty of ad campaign ideas,” said Timothy M. Andrews, president and chief executive officer of ASI. “In addition, users can show off their hip factor by instantly posting trendy graphics showcasing results-driven data to social media sites like Twitter and Pinterest.”

The new website is already earning raves from users and advisory board members.

“A microsite touting a consistent message that promotional products last longer, get results and excite all five senses should be utilized by each and every one of the organizations doing business within our industry,” said Steve Kanney, board member and president and owner of Target Decorated Apparel. “This site can and should be the small spark that gets all of us on the same page and singing the same tune. Pay it forward.”

“ASI has done all the work for me,” said John Simonetta, board member and chief marketing officer of Proforma Green Marketing. “I just add my company contact info to the website link and send it to clients, presenting them with the facts on why promotional items present the best ROI for their marketing dollars.”

Members of ASI’s Marketing, Public Relations & Industry Research Advisory Board include:

  • Terry Brizz, of Galaxy Balloons Inc. (asi/55675)
  • Christopher Duffy, of Bag Makers (asi/37940)
  • Bill Grassmyer, of MediaTree (asi/70303)
  • Colin Hageney, of Bullpen Marketing (asi/150076)
  • Shawn Kanak, of Towel Specialties (asi/91605)
  • Steve Kanney, of Target Decorated Apparel (asi/90549).
  • Jeff Lederer, of Prime Line (asi/79530)
  • Stephanie Massengale, of Advanced Graphix (asi/108993)
  • Jane Munro, of As You Wish Promotions (asi/125450)
  • Peggy Connell Schumann, of SignUP Graphics Inc. (asi/326539)
  • John Simonetta, of Proforma Green Marketing (asi/491309)
  • Thomas Augeri, ASI advisor and marketing vice president

Click here to access ASI’s End-Buyer Website. Click here to quickly customize an educational website. For more info, email Jake Krolick, ASI’s creative director, at

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 26,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web™ is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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