PL-4690 Rubik’s® 9-Panel Full Custom Cube
Who knew? But it is true, the Rubik’s Cube puzzles in the Rubik’s Cube line from Primeline are all 100% pre-consumer recycled plastic. (Pre-consumer is scrap that is generated during the normal manufacturing process that is recycled back into its raw material state.)
The Primeline website explains that this pre-consumer recycled plastic comprises approximately 90% of each Rubik’s product on items like the Rubik’s® 9-Panel Full Stock Cube, Rubik’s® 4-Panel Mini Custom Cube, even the Rubik’s® Flip Flop.
Perhaps post-consumer recycled content would lend itself a bit better to marketing, you could have sides reading, I used to be a water bottle (blue), I used to be a milk jug (white), etc.
However 100% pre-consumer recycled plastic is still a good message, especially if you happen to be in the manufacturing business yourself, and your own manufacturing process uses pre-consumer plastic. For example use the six sides of the Rubik’s Cube as a great way to talk about the six most important sustainable processes at your own plant.
And of course it works for other sustainable ideas as well. Use the six sides for six flavors of your organic ice cream, or a photo spread of your hybrid car, or show-off the flora and fauna around your eco-lodge. (Sell them in the gift shop maybe.)
The thing is Rubik’s Cubes are a lot of fun. Tying your brand message to a ‘fun’ thing is always a smart move when working with promotional items, and that certainly still applies to marketing messages regarding sustainable ideas or products.
If you are a member of ASI and wish to learn more about the Rubik’s Cube line at Primeline email Tina Pirrotta. If you are interested in the Rubik’s Cube family to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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