Folding Water Bottles at ASI Dallas

18 Feb

HydroPouch!™ 24 oz. Soccer Ball Collapsible Water Bottle – Patent Pending

Folding water bottles were everywhere at ASI Dallas this year. Bullet had them. Jetline had them (some shaped like sport balls).  Numo had them. Maybe another two or three folks.

Why? Because they are a good idea. It is much easier to pack a foldable BPA-free bottle into a purse, glove compartment, or backpack than a solid water bottle. And when needed these empty bottles can much more easily – and for less cost – be mailed.

Yes, these are not going to hold up to the same punishment as a h2go-v volt style stainless steel bottle, but so what, the stainless steel bottle is 3x the cost and targeted at a different audience.

Where would I suggest using the new folding bottles? Airports. Anything to do with marketing to folks getting on planes. This is a super lightweight item they can place in their carry on. Once they are through security, fill the bottle up at the nearest water fountain and board the flight. Simple.

Frequent travelers would hold on to these forever, all the while getting your brand into that business networking club that is the first class cabin. (Yes I can see these in first class, water is water people, and those tiny little glasses up there just do not cut it on a 16hr business trip to Asia from the US).

Where else? School and clubs. Same idea, sort of. Play up the easy to store idea. Use them for a long trip, when you are done fold up and toss in child’s backpack. Simple.

Going the other direction we actually pitched these to a Dallas bar know for a signature Margarita. The idea was to serve the Margarita in a freezer-safe, custom shaped HydroPouch from Jetline, which would be great out on the bar’s porch in the Dallas Spring and Summer. Be creative.

Here I am at ASI with the Bullet Hermosa Water Bag With Carabiner.


I would say expect more pouch bottle designs as 2012 continues. So pick your bottle. Pick your ASI contact,  Kim Gasparini at Numo Manufacturing, Alex Skorupsky at Jetline, Mary Beach at Leeds, or contact your local promotional items vendor or email for information and pricing.

2 Responses to “Folding Water Bottles at ASI Dallas”


  1. More GameTime! ® From Jetline « Adventures in Green Marketing - June 8, 2012

    […] The GameTime! ® bag is a great idea for youth sports leagues, school booster clubs, and summer sport camps. The bags are a good size — large enough to hold a change of clothes, snack lunch, maybe matching water bottle (see Folding Water Bottles at ASI Dallas). […]

  2. Better Bag Bottles « Adventures in Green Marketing - January 29, 2013

    […] looks like a plasma bag.” That was a comment I heard about the first generation of folding water bottles. They worked well, but the basic bags had a basic design that perhaps owed more to capacity than to […]

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