CTG900 Baby Bear
First, there is nothing particularly sustainable about Gund stuffed animals.
They not made from recycled materials, they do not have organic cotton stuffing. The reason I wanted to talk about Gund bears – available to ASI via Vitronic Promotional Group – on this blog is because I recently found out that these bears at child safe, to age ZERO. This is not something Vitronic mentions on their website. Perhaps it is something Gund just assumes people know about their products. But it is very, very important.
You see, in our industry there are a lot of items out there – including stuffed animals and rubber duckies – that look a lot like toys, but are not toys, by which I mean they are totally not child safe.
If you are running a program like the one done by the San Antonio Police Department’s “Teddy Bear Program” (stuffed animals are handed out to children who have either witnessed or been a victim of a crime to provide them comfort during a difficult time) or one of the many programs where bears are handed out in hospital settings, for example, it is a really good idea to make sure those bears are kid safe. (At ASI we all remember the Shrek glasses incident.)
If items are being given to children – moving past the whole targeting kids with marketing question – at a minimum you need to make sure that those items are actually safe for children. Both to protect the children and to protect your own marketing effort. And if your are looking for stuffed animals, I really suggest you take a look at Gund.
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But do not take my word for the Gund safety standards, contact Vitronic Promotional Group and request documentation on these bears. If you are ASI and want to talk about Gund for your next project, contact Rory Campbell at Vitronic Promotional Group. If you are interested in the Gund bears to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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