Getting Ready For Fall at the Farmer’s Market

9 Sep

Recycled Cotton Market Bag

Fall is in the air. Well since I live in Dallas and it is still 90+ degrees this first week of September, let me say the idea of Fall is in the air. And Fall means fun at the farmer’s market.

I really do enjoy weekends at the market and every season brings a new selection to the stalls. Cauliflower, Butternut Squash, Fall Apples, Sweet Potatoes, and of course Pumpkins all come out around this time of year.

But look around at the shoppers. Even though I am at the farmer’s market I am surrounded by reusable bags bearing the names of the big food store chains of Dallas – Central Market, Whole Foods, Kroger, and Tom Thumb.

The thing about a farmer’s market is normally everyone brings their own bags. And since a printed shopping bag is really also a small moving “billboard” might I suggest if you are planning a marketing push this season that has anything to do with food or foodies, think about getting some printed bags to the farmers market for distribution to the crowds.

Like a tee shirt, most folks do not throw away bags. Indeed, again like a tee shirt, most shoppers have a favorite bag that they use over and over because a quality shopping tote is held on to for years.

Here is a hint. YOU WANT YOUR BRAND ON THAT BAG.

If not exactly free advertising, the average cost per impression of a shopping tote (i.e. the cost per view of your logo) is so very low, handing out a good bag that will last for years is a much, much better return on advertising dollars then print ads, TV ads, even billboards. The secret is to tie your brand to a good bag. No one uses a Yugo for a company limo. In the same respect skipping on your bag budget is not a good idea when you are using the bag itself as a vehicle to promote your brand.

Here are two videos on bags from Gemline that I think would work great for any promotional event targeting shoppers that would frequent a farmers market. The Gemline pre-printed Laminated 100% Recycled Shopper Set (adding your logo to a pre-printed bag is an easy way to get more bang for your marketing buck) and the very sturdy and understated Recycled Cotton Market Bag.

If you are ASI and wish to learn more about these Gemline products contact Andrea Catalano. If you are interested in bags to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

The videos.

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