Greening Zebra with an Eco-Chic Pen

20 Jul

Zebra Eco Jimnie Clip Retractable Ballpoint

In 2011 Gemline started to Zebra Pens as part of their custom printable writing instruments line. Custom printed Zebra pens are exclusive only to Gemline, and Gemline offers over 110 items from the Zebra Collection. You have likely seen Zebra Pens before.

Zebra is a global brand, with a focus on precision writing tools at affordable prices. Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co. Ltd., of Tokyo, Japan, which start making pens in 1914.

Zebra also seems to be a socially responsible company, supporting a number of organization in the US including City of HopeKids in Need, and The National Breast Cancer Foundation, Inc.

Gemline offers two Zebra pens in their LivingGreen line, the Eco Jimnie Clip Retractable Ballpoint made from 75% post-consumer waste materials and the 2 Color Retractable made from 70% post-consumer waste, and available with Breast Cancer Awareness clip on PINK pens.

Two pens out of 110+ is not a very impressive first step, but as is often the case with sustainable materials, the first few items as really just a test. If they sell, more will follow. This seems to be the same methodology used by BIC Graphics as well. Indeed all the “brand” names seem to still be behind promotional only names like Shepenco when it comes to sustainable material offerings.

Still Zebra is a know name and global brand, with 100 years of history and reputation standing behind that brand, so the Eco Jimnie is a first step. Let’s give Zebra and Gemline some time and see how long it takes them to run with the idea of sustainable models throughout the Zebra line.

If you are ASI and wish to learn more about Zebra pens from Gemline contact Andrea Catalano. If you are interested in Zebra pens to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: