BIC® Ecolutions® Round Stic®
When I first wrote about the BIC® Ecolutions® Round Stic®, the pre-consumer recycled plastic version of the ubiquitous BIC® Round Stic®, the recycled content clocked in at 67%.
The new 2011 flyer from BIC® that the office just received has that count up to 74%. So that is better, good job BIC®, where can you go from here? I know, make the pen part of your Buy One Get One Free second quarter promotion. Oh wait, you already have. Brilliant.
Like many other companies in our industry BIC® is taking some of the designs that have made them famous and offering those items from more sustainable materials. Look at the BIC® Ecolutions® Round Stic® in terms of a very easy win to making a small change to a more sustainable collateral materials mix.
Simply put. It is a BIC® Round Stic®. You already know it. Heck you likely have one sitting around the office. These things are everywhere and the public trusts them. That is huge. This is not just another recycled content pen, it is a recycled BIC® and for conservative industries that buy a huge amount of writing instruments, like banks, mortgage lenders, realtors, schools and colleges, being able to offer a known brand that is eco friendly, helps a lot in making the pitch to move to eco friendly collateral.
BIC® Ecolutions® Round Stic® comes in a white barrel with black, forest green, navy, and red trims. Ink colors offered are black and blue in a medium point with the BIC® Easy-Glide System® Fine Point available at an additional cost. Again, it is the same Round Stic® you have known for years, except, you know… different.
So save some money, save some plastic bottles from the landfill, and go buy a handfull of BIC® Ecolutions® Round Stic® pens. With the Buy One Get One Free deal now running you really don’t have anything to lose in finally trying out a recycled pen for the bank’s lobby. And your customers will likely appreciate the change.
Ecolutions
If you are looking for more information on BIC® sustainable products options send a quick email to Pam Cote at BIC®. If you are interested in the BIC® Ecolutions® Round Stic® to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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