100% Recycled Impulse Lunch Cooler
I think the new 100% Recycled Impulse Lunch Cooler from Gemline is a slam dunk for any marketing program aimed at promoting healthy eating or healthy food choices.
Why? This is a high style tote that happens to be 100% recycled material, and in the minds of most audiences healthy and eco-friendly go hand-in-hand.
Water Motif Pre-Print On Side Gusset Green and Blue Bags.
The 100% Recycled Impulse Lunch Cooler allows the marketer to position their heathy eating message/brand on a platform that is also ‘healthy’ for the environment. Win-win.
The 100% Recycled Impulse Lunch Cooler is an adult size lunch bag at 8″L x 9″H x 6″W. Too often in our industry folks see a lunch style tote and stop thinking about adults. I think that is a mistake, a lot of adults bring their lunch to work, and bringing lunch to work carries both an economic and healthy choice message that should work well in our current economic climate.
Imprint area is front pocket only at 5″W x 3″H, and as the name suggests the cooler is made from a laminated100% recycled PET fabric. Bags run BLACK, BLUE, GREEN, and RED. As a bonus the 100% Recycled Impulse Lunch Cooler comes with a pre-printed gusset in either a water bottle or checker motif. The handles of these bags are printed with the text MADE FROM WATER BOTTLES.
Like all Gemline bags the 100% Recycled Impulse Lunch Cooler is in compliance with the new Consumer Product Safety Improvement Act (CPSIA), and can be tracked to its point of production.
Check the video for a great overview look at these bags. (They mention school events, but that is a bit of a knee-jerk reaction when talking about this shape of bag, I would much rather see this bag representing an organic frozen apple juice or other healthy food line.)
If you are ASI and wish to learn more about Gemline products contact Andrea Catalano. If you are interested in the 100% Recycled Impulse Lunch Cooler to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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