For 2011 Gemline is not only introducing a bunch of new eco-friendly products, they are also bringing video to their website.
The videos are simple, short, clear, and easily linked to individual product pages, i.e. not tucked away under a videos section in a seperate area of the Gemline website. Lastly Gemline is using the YouTube platform for their videos, which makes them super easy to share with clients and distributors alike.
Here are three great eco-friendly products from Gemline that are now supported by video on the Gemline website: the very popular Laminated 100% Recycled Shopper introduced in 2010, new for 2011 the Topsail Recycled Cotton Boat Tote, and the Arctic Insulated Shopper.
So let’s start with the video of the Laminated 100% Recycled Shopper, which I wrote about back in August of 2010.
Next let’s look at the new Arctic Insulated Shopper, which is a continuation of two very popular ideas, the idea of the 100% recycled (rpet) material mated with the idea of the pre-printed bag, which allows a client to get more visual bang for less marketing bucks.
With regard to the Arctic Insulated Shopper and the 100% recycled material claim, I am assuming Gemline is referring to the shell of the bag itself, as most foil insulation materials we have seen in the past are not made of recycled materials. Again, it is important to point out the bags are made from recycled materials, which does not necessarily mean they are themselves recyclable. Once our office gets a sample of one of these bags to play with, I plan to write a full review. But on first pass, yes I like this bag.
The last video sample is of the new Topsail Recycled Cotton Boat Tote.
This bag is actually a big deal. With the sky high cost of cotton, many suppliers are reducing the number of natural and organic cotton bags in their line. Gemline, it seems, is going the other way and introducing new bags, like the Topsail Recycled Cotton Boat Tote. I really like the color choices in this bag, and as a 120z cotton bag, this guy is going to be a sturdy, strong, long lasting unit. Again, having the video online really helps “sell” the bag. But isn’t that the point.
If you are ASI and wish to learn more about Gemline products contact Andrea Catalano. If you are interested in the bags shown in these videos to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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