Each year thousands of gift baskets are sold in our industry as clients send customers holiday treats.
In most instances those goodies come in very pretty packaging that is simply trash once the food itself is consumed.
Maple Ridge Farms, established in 1979, is a leader in the gift basket industry, and this year they are introducing a reusable packaging idea that I think is rather smart and might save on some of that wasted packaging.
The Maple Ridge Farms Wooden Collector’s Box will now be available for shipment with a simple set of index tabs. The tabs allow the life of the box to be prolonged for use as a desk top filing box, and more to the point the index tabs, used or not, send the message that this is a sturdy, reusable, multipurpose box — don’t toss it away.
The Maple Ridge Farms Wooden Collector’s Box measures 8″ x 4″ x 3″ and can be imprinted on both of the sides and the top of the sliding lid. Foods offered are English Toffee, Chocolate Almonds, Deluxe Mixed Nuts, Pecan Turtles, White Chocolate Pretzels, and Peppermint Bark.
A reusable box not only extends the life of the gift, but more importantly extends the time your brand is in front of your client, which is of course the main goal of promotional items, getting your name in front of your clients and keeping it there. Whether the box becomes an office paper clip holder or recipe or coupon holder for the home, your brand will be front and center throughout the year. This is not a trick you can do with a bag of gift popcorn.
The gift boxes are made in the USA, but they are made from Tilia, also known as Basswood. We would like to see Maple Ridge Farms do the same idea in a more sustainable material, perhaps bamboo or even recycled or post-consumer paper. Still, it is a nice first move.
If you are a promotional items distributor looking for more information on Maple Ridge Farms products contact Laura Syring. If you are interested in holiday gift boxes to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
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