ASI Study: Republicans like food gifts, Democrats prefer logoed pens

19 Oct

[Reprinting of ASI article on promotional item usage during elections. What I find stunning is that no one asked about eco-friendly or green marketing ideas when talking to Republicans, Democrats, or Independents. That is something we would have like to have seen. Elections produce a lot of material, it would be nice if onesome gave thought to want happens to all those sticker, buttons, and yard signs once the election is over]

Banner Ideas from Gill Studios

TREVOSE, PA – October 19, 2010 – Republicans like food gifts, Democrats prefer logoed pens and independents might scoff at anything less than a brand-name shirt, according to a new study of political party preferences released today by the Advertising Specialty Institute (ASI).

An ASI study reveals what Democrats, Republicans and independents think about promotional products, a.k.a. swag (stuff we all get) and freebies, millions of which are distributed during election season along with bumper stickers, buttons and yard signs.

Here are study highlights:

  • Independents get more promotional T-shirts than either Democrats or Republicans.
  • Democrats receive more outerwear than Republicans by a 2-to-1 margin.
  • Independents are less inclined than Democrats or Republicans to take free pens.
  • 86% of Republicans give away the freebies they don’t want.
  • 75% of independents prefer name-brand consumer promotional products, nearly 1.5 times more than Democrats or Republicans.
  • Republicans are nearly 1.5 times more likely to accept a free promotional food basket than Democrats.
  • Independents value promotional swag the most – on average, they own 11.6 logoed products, compared to 9.4 for Democrats and 10.3 for Republicans.

Final results of the 2010 Advertising Specialties Impressions Study will be released in November. For a sneak peek at preliminary results of the breakdown by political party and independents, and the study methodology, click here.

“Want a Republican’s vote? Send him a food basket emblazoned with your candidate’s name. Want to impress independents? Make sure the shirt you send has a brand-name label – or it might end up in the trash bin, along with their vote,” said Timothy M. Andrews, ASI’s president and chief executive officer. “Our study reveals that when it comes to courting voters, you’ll get more bang for your promotional buck if you consider their likes and dislikes.”

According to new results from the upcoming 2010 Advertising Specialties Impressions Study, the average cost-per-impression of an ad specialty item is $0.005, making it less expensive per impression than prime-time TV.

For more information, contact Dawn Marie, ASI’s public relations manager, at 215-953-3119 and

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