October is Breast Cancer Awareness Month. Ash City USA is doing their part with the “We’re Thinking Pink” campaign to help raise money for the American Breast Cancer Foundation.
The “We’re Thinking Pink” campaign gives the buyer two ways to fund the American Breast Cancer Foundation. First order any item from the Ash City catalog and have Ash City decorate the item in-house with the offical pink ribbon and Ash City will make a donation. Or second, pick any of the pink apparel items in the Ash City catalog, with or without decoration, and Ash City will make a donation to the American Breast Cancer Foundation.
According to Ash City’s website, “monies raised will help provide individuals, their families and their loved ones in financial need with direct financial assistance, education, support, and access to early detection screenings”. An overview of the program can be seen in the 2010 Thinking Pink letter.
Ladies Recycled Polyester Fleece Full-Zip Jacket
Because Ash City is an industry leader in eco-apparel solutions, the “We’re Thinking Pink” campaign provides the audience an opportunity to think green as well as pink.
Here are a few eco-apparel items in pink that are perfect for any walk or run in support of Breast Cancer Awareness, both for staff and participants.
October is a cool month in most of North America and the Ladies Recycled Polyester Fleece Full-Zip Jacket (a.k.a water bottle jacket) makes a great staff jacket for any outside October event.
The Ladies Recycled Polyester Fleece Full-Zip Jacket features a full zipper front with lower security pockets, shoulder and side panels trimmed with recycled woven fabric, and stylish seam lines for a flattering feminine fit. The build is 75% recycled polyester/25% polyester anti-pill fleece, with an overlay trim of 100% recycled polyester.
Ladies Organic Cotton / Spandex Jersey Long Sleeve Crew
For those participating in the walks themselves layers are always a good place to start. The Ladies Organic Cotton / Spandex Jersey Long Sleeve Crew works perfectly as a stylish team shirt. Ladies Organic Cotton / Spandex Jersey Long Sleeve Crew is 94% organic cotton with 6% spandex to give the shirt more of an athletic look, and ranges in size from XS-XXL.
To complete the pink makeover I would like to have been able to include a pink version of Ash City’s organic cotton or recycled polyester caps.
BRUSHED CHINO TWILL SANDWICH CAP WITH BUCKLE
Unfortunately Ash City is not producing a pink eco cap this year, so if you want to keep the order all under the same roof (and with the great in-house embroidery available from Ash City I do suggest you do), your best cap choice is the Powder Pink w/White Brushed Chino Twill Sandwich cap. Outfit complete.
For more information on the Ash City “We’re Thinking Pink” campaign contact Chris Clark at Ash City USA. If you are looking to purchase Ash City clothing for your own breast cancer awareness event, contact your local promotional items distributor or email info@proformagreen.com for samples and pricing.
Adventures in Green Marketing 
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