Jute Non-Woven Evolution Messenger (NATURAL)
In a video last March I talked about a new material that hit the market earlier in the year, a blending of Jute (natural fiber) and Polypropylene (#5 plastic).
The new Jute Non-Woven Evolution Messenger from Leeds is another example of the adaptation we often see in our industry. Simply, a new material is introduced, it sells, so the industry works to figure out new ideas for the new material. Voilà, the Jute Non-Woven Evolution Messenger is born.
The Jute Non-Woven Evolution Messenger is certainly a step up from its simple shopper tote forbears. This is a hip, eco-friendly item aimed directly at the young professional and college markets. Messenger bags have long been very popular as simply book-bags and urban carriers, and with the dawning of the iPad age we are seeing a resurgence of this design as a fun computer carry as well.
With the natural feel of the Jute Non-Woven Evolution Messenger, I think this unit will complement those canvas, leather, and nylon messenger styles already on the market. To review, Jute is a renewable, natural resource. Non-woven Polypropylene is a number #5 recyclable plastic – where #5 bags are recyclable – and for that reason the new material is currently being marketed as recyclable.
Jute Non-Woven Evolution Messenger (BLACK)
The Jute Non-Woven Evolution Messenger measures H 15.5″ x W 3.5″ x L 12.5″, with listed material of 100 gram Non-Woven Jute, which seems to be the name the industry is giving to this new blended material. The imprint area on the Jute Non-Woven Evolution Messenger is L 6″ x H 6″, and Leeds reports they are designed to hold up to 40 pounds. Add a Velcro closure flap, front pen loop, inside flap storage, and an adjustable shoulder strap, and the Jute Non-Woven Evolution Messenger is ready to roll.
The Jute Non-Woven Evolution Messenger is offered in Natural and Black. The imprint for these bags is much closer to the imprint quality of a fabric bag than a non-woven poly, and the fabric itself has a very nice, unfinished texture to it.
I think the Jute Non-Woven Evolution Messenger will be a winner with its target audience and look forward to more ideas from Leeds and others using this new material.
If you are ASI and want more information on the Jute Non-Woven Evolution Messenger contact Mary Beach at Leeds. If you are interested in the Jute Non-Woven Evolution Messenger as a marketing idea for your own organization, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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