Kanata Blanket is now offering their popular Sport/Travel blanket in ECO fleece material. The Kanata ECO fleece line is made from Repreve, a 100% recycled yarn avaible in filament polyester, filament nylon, or spun polyester. I have seen Repreve in more and more promotional items lately, and frankly I am very impressed with the material.
The Kanata Blanket Sport/Travel blanket in ECO fleece is another example of a well-established company in our industry moving towards a greater use of eco-friendly materials. Established in 1993 Kanata Blanket originally focused on a Heritage Collection of heirloom quality wool blankets. Kanata was also one of the first in our industry to offer the very popular premium fleece throws.
In their ECO fleece collection Kanata is now offering their ECO fleece Scarf, ECO fleece Blanket, and ECO fleece Sport/Travel blanket, all of which are a blend of virgin polyester and Repreve® recycled polyester. There is more detail on these items on the Kanata Blanket website.
For Ecopreneurists working on spring and summer marketing projects I think the ECO fleece Sport/Travel blanket with an EQP of $25.75 is the way to go. The ECO fleece Sport/Travel blanket is available in seven pantone dyed colors including Antique Blue (pantone # 647C), Black (pantone # 426C), Camel (pantone # 466C), Charcoal (pantone # 432C), Moss (pantone # 5753C), Red (pantone # 202C), and Navy (pantone # 296C).
The ECO fleece Sport/Travel blanket folds out to a full 50×60 in measure with branding options on both the slip cover and the body of the blanket. Branding options can be mixed and include embroidery, patches, and lasering.
Lasering is actually an option I had not heard of before, and is a unique way to decorate fleece by “burning” a logo onto the material itself. This enables “greater detail than embroidery with smaller detail being clearer. It also provides a clean backside to the fabric while also maintaining the integrity of the fabric. The logo will appear a shade or two darker than the actual fleece, providing a tone on tone appearance on darker colors”.
Blankets are rather personal items and I think the lasering option provides a more subtle branding option for the end user.
Ecopreneurists targeting the travel industry (airlines, trains, cruises) all might want to think about these items. Of course none of those industries are particularly known for being eco friendly, but maybe this item might be a small, small step in the right direction. Travel lodges and company trips are also great audience for these items, so HR director take note.
If you are in the business and have questions, Shirley Lee at Kanata Blanket is the contact to talk to. If you are interested in ECO fleece items to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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