The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.
Earth Day is celebrated on April 22 around the world, and according to ASI more companies than ever before are using eco-friendly giveaways to promote their commitment to caring for the environment. Here is the ASI’s recently release top ten items list for Earth Day 2010.
The top 10 eco-friendly giveaways for Earth Day 2010 are:
1. Elephant-Poo Notebook – The ultimate recycled item, great for colleges and trade shows.
2. Bamboo Dinnerware – Perfect for office picnics, outdoor concert venues and fairs.
3. Seed Paper Postcard – Ideal for environment-themed mailings and print promotions.
4. Shower Timer – Municipalities and utilities can promote water conservation.
5. Recycled Tires Jar Opener – Auto dealerships and mechanics can give these to customers.
6. Pine Tree Seedling – Employees can participate in a tree-planting day at the office campus.
7. Organic T-shirt – Give one to each Earth Day event organizer and volunteer.
8. Compostable Pens – Hotels, banks and shops can use these biodegradable pens.
9. Nonwoven Bag – Local grocery stores can eliminate plastic and paper.
10. Hemp-Blend Polo – Companies can use this earth-friendly shirt for summer uniforms.
To see photos of the products and purchasing information for each, and to watch a video with the editor of Counselor magazine featuring the items, visit asicentral.com/earth. If you are interested in any of these items to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
According to an exclusive study from the Advertising Specialty Institute, end-buyers identify promotional products as the most effective medium among all advertising, next to the Internet. In addition, the study reveals that nearly one-half, or 48%, of respondents feel that promotional products are expected to deliver a positive return on investment.
For more information on this list and ASI in general contact Scott Fuhr, corporate communications director, at sfuhr@asicentral.com.
Adventures in Green Marketing 
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