Americanna – makers of the wildly popular World Famous Retread™ Magic Grip Jar Openers – have developed a simple door hanger made from the same 100% post consumer recycled tire material.
The reason I thought this simple item deserved a few words is that I really am not a fan of paper door hangers, whether they are placed on my home by marketers or on my hotel room door at conventions. (Yes we do print paper door hangers for clients, but that does not mean I have to like them. Also we use FSC paper).
Let us review the purpose of the door hanger ad. It is a small information sheet placed directly in view to provided a potential or existing client with information about a product, service, sale, etc. Indeed when placed on the door knob they are impossible to escape if you want to open the door in question.
However, what often happens to them? They get a quick glance and get tossed in the recycle bin. Why, because they really serve no purpose; once you have glanced at them, maybe cut out the coupon, what good are they?
Ok, enter the Door Hanger Retread™ Jar Opener from Americanna. This door hanger is different because it has a use, three actually. It can open jars, it can peel garlic, it can remove lint. And fourth it stands a much better chance of being retained by your target audience because of these practical uses.
If you are an Ecopreneurist – and your business is all about recycle and reuse – why not do a hard coupon on these door hangers. By this I mean printing something like, “Free Pitcher of Beer with 24″ Pizza when presented at ABC College Pizzeria”, or “extra half pound of coffee with order over $10 when presented to ABC Corner Coffee Shop”. Even “FREE WI-FI when presented at ABC Sandwich Shack”. You get the idea. This is a door hanger that will come off the door and inside the house.
And while it is being used to open pickles your client will be seeing your ad, again, and again. Another possible bonus, you only need print hangers once or twice a year because people will retain the ad. How is that for recycle and reuse?
Also a little tip during this holiday season, door hangers – of any variety – fit nicely on wine bottles. This is a very inexpensive way to place a client thank you on a bottle – of wine, olive oil, cider, etc – for holiday giving. They drink the wine and keep the opener.
EQP on the Americanna 9″ Door Hanger Retread™ Jar Openers is $0.48. If you are an ASI member Michelle Stiles is the contact to talk to at Americanna. If you are interested in these items to promote your own business, contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
Interesting idea. I wonder if there are any door hangers made out of paper with seeds inside, like some greeting cards. That seems like it could also be a good option.
An interesting idea I like things that have an extra reuse. But what happens if you no longer want/need the jar opener/door hanger? I ask because I already have a couple jar openers/swag items that I use and wouldn’t need another one if someone hung it on my door. At least if it were a paper hanger I could recycle it. Can the jar opener hangers be recycled?
Actually there are door hangers with seeds made for our industry. Take a look at the items from Symphony Handmade Seed Papers, http://www.seedpapers.com/ and http://proformagreen.com/eco-floral.shtml.
“Can the jar opener hangers be recycled?”. While these hangers are made from recycled tires. I do not think they themselves can be recycled.