This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
Just in time for the holiday season Owl Line has released two eco-friendly covers for the amazingly popular Amazon Kindle. They are the Owl Kindle Book cover – style dimensions 8.375″H x 5.75″W x .75″D – and Owl Kindle Easel – style dimensions 8.5″H x 5.625″W x .875″D. Both models come with the OWL id patch, explaining that the units are made from eco-friendly materials.
Both the Easel and Book models are offered in 100% post-industrial OWL™ recycled bonded leather model or 100% Post-Consumer recycled PET fabric with leather trim. Owl defines these two materials as follows:
- 100% Post-Consumer recycled PET Fabric: Yesterday’s discarded water bottles and food containers are cleaned, extruded and spun into new yarn to create this durable poly material.
- 100% Post-Industrial Leather: OWL™ recycled bonded leather is truly unique in the market! No paper, wood or other fillers, just 100% leather fibers. Leather fibers are bonded together with natural rubber from the rubber tree — no toxic chemicals or harsh glues are used in our leather! We use natural tanning oils and vegetable tannins derived from tree bark, fruits, leaves and roots. All dyes and pigments used are lead free. So only OWL™ recycled leather has the look, feel, and aroma of natural, full grain leather.
The leather is offered in Black, Cocoa, Red, Jazzy, Pink, Sky, and Blue. The deboss area on both is 4″ on front panel. Screen printing is available on the 100% Post-Consumer recycled PET fabric.
As mentioned before OWL™ Recycled Leather is specially formulated to burnish or darken with each logo deboss in the manner usually only seen in the very best European veg-tan leathers. The overall effect is a knockout promo item in which the leather becomes more lustrous over time.
At this time I do not know if it is possible to brand a Kindle with a company logo, so in lieu of that, I would suggest these sturdy eco-friendly covers from OWL Line are the next best thing.
From universities and schools, to trade and business organizations, for any Ecopreneurist looking to reach one of the many marketing audiences seduced by the Kindle phenomenon, these custom covers seem to be the way to go. They also would make great holiday gifts or employee rewards.
EQP on the OWL Kindle Book cover in 100% post-industrial OWL™ recycled bonded leather is $22.69, and $18.89 for the 100% Post-Consumer recycled PET fabric model with leather trim. EQP on the OWL Kindle Easel cover in 100% post-industrial OWL™ recycled bonded leather is $21.96, and $18.82 for the 100% Post-Consumer recycled PET fabric model with leather trim.
If you are ASI or PPAI and want more information on the manufacture of the Owl Recycled Line please contact Joe Mellaci, Director of Special Markets, Vallavista Corporation. If you would like to purchase these items for your own business please contact your local promotional items provider or email info@proformagreen.com.
Adventures in Green Marketing 
Nice products! The recycled leather is really interesting– are they using it to make anything else?
Yes, the recycled leather is being used by OWL and a host of other manufactures to make everything from computer cases to drink coasters. Basically for any promotional product made from virgin leather there is likely a similar item made from recycled leather.
Send me an email if your looking for anything specific, john.simonetta@proforma.com.
I like the Amazon kindle, but I heard Sony has them, too. Could someone assist me discover the finest and affordable one particular?