This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
The EcoCoolie from Numo is playing dress up this Halloween with four pre-printed Halloween costume coolies, Vampire, Mummy, Witch and Frankenstein Monster.
These full color pre-printed units are a great way to give a practical, reusable Halloween promo item this season that will outlast the Halloween night itself.
The EcoCoolie line from Numo Manufacturing is made from at least 15% post-consumer recycled material. I think that is a low percentage, but it is a start and Numo gets some credit as the first vendor to market in the promotional items industry with a coolie containing any recycled materials. If anyone knows of other post-consumer coolies please let me know, as I would like to write about them as well.
The basic EcoCoolie has an EQP of $1.09. That is certainly a premium over the cost of Numo’s standard Pocket Coolie which has an EQP of $0.69, and I hope as more post-consumer recycled material coolies are sold this price will drop.
The Halloween Costume EcoCoolie actually relies on Numo’s full color imprinting process so they come in a bit higher at $2.79. But again that is for a full color, fully printed body coolie, so adding any full color logo or additional artwork to these Halloween Costume EcoCoolies is no problem.
If you are an ASI member with questions for Numo Manufacturing Tonya Luby is the woman to talk to. If you are interested in these items to promote your own business contact your local promotional items vendor or email info@proformagreen.com for information and pricing.
Adventures in Green Marketing 
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